Rural Road Safety


Helping Farmers and Motorists Stay Safe on Rural Roads

The farmer was driving a tractor with a cultivator that extended about five feet across the center line of a rural, two-lane bridge.

The biker was driving in the opposite lane and didn't see the cultivator. He drove directly into its path — killing the rider instantly.

While this may seem like a rare situation, the National Safety Council estimates that 15,000 collisions involving farm vehicles happen on U.S. roadways each year. Although only 19% of Americans live in rural areas, 55% of highway deaths occur on roads considered rural.

That's why Nationwide® has launched a new Rural Road Safety campaign.

"Nationwide is taking a stance on this important issue to increase awareness around the risks of navigating large farm equipment on rural roads," says Terrance Williams, president of Nationwide Agribusiness. "Our hope is to drive awareness of the safety procedures and common sense practices that can help everyone in these situations share the road safely."

Here's how you can help keep yourself, your family, employees and other motorists safer on rural roads:

• Check out our 10 Tips to Road Safety

• Take a look at others who are supporting this initiative – Public Service Announcements

• Get information specific to you by accessing Important Links by state

Nationwide also encourages you to share this information with your family and friends, anyone you know who drives on rural roads.

"Travel on America's rural roadways has become more dangerous than ever," Williams says. "But we believe there are many things that are controllable on the part of farmers as well as the general public. Together, we can help mitigate some of these accidents we see on a daily basis."

For more information about or to participate in Nationwide's Rural Road Safety initiative, go to or follow Nationwide Agribusiness on FacebookTwitter or YouTube.