In honor of its first-ever special edition dedicated to young farmers, Top Producer spoke with producers from across the U.S. about their business roles, the projects on which they're focused and the opportunities they see ahead. Lauren Neale, 27, of McMinnville, Tenn., is focused on developing the marketing strategy for her family's vertically integrated cattle business. Top Producer's The Young Farmer Issue mails May 31 to readers.
Commodities: Sheep and cattle
Focused On: Developing the marketing strategy for our freezer beef, as well as basic brand awareness. We want people to feel comfortable with our family and know that we are producing safe and delicious beef that they can buy directly from us.
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Exciting Project: My husband bought a processing plant, and it has been in operation for about two months now. It's really neat to be a part of the entire beef process from artificial insemination and calving to grazing, harvest and beef on the plate.
Quotable: I didn't grow up with an agriculture background so it's been a learning process for me. I enjoy being able to look out of our window and see baby lambs trying to stand up for the first time. I realize how much care livestock requires, and I look forward to learning more about animal husbandry.
Take advantage of our Early Bird discount, which runs through June 9, and attend the 2017 Tomorrow's Top Producer business conference for young farmers July 20-21 in Nashville.