California

Why One California Farmer is Betting Big on Algae for Fertility

Mon, 09 Mar 2026 14:44:34 GMT

Rows of citrus trees stretch across the landscape under the California sun, their canopies forming neat green corridors between irrigation lines and tractor paths. Some trees are newly trimmed, others older and thicker from years of growth. It’s the kind of orchard scene that has long defined agriculture in this part of the state, where permanent crops dominate the landscape and generations of farmers have worked to coax productivity from difficult soils and an increasingly unpredictable water supply.

For fifth-generation farmer Justin Wylie , these groves are more than just another orchard to manage. They represent an opportunity to rethink how soil works on his farm and whether biology — specifically algae — can play a larger role in the future of California agriculture.

Wylie and his family farm roughly 4,000 acres across California’s Central Valley. Some of that land has been in the family for generations, while other acres are leased. Like many farms in the region, the operation produces permanent crops such as pistachios and citrus, commodities that require long-term planning and careful soil management.

“This is a long-term lease with an investment company partner,” Wylie says. “And we just entered into that lease last year. It’s a 15-year lease with a five-year extension.”

One of the ranches he’s currently working to improve came through a recent leasing agreement that gives the family time to invest in the land and experiment with new approaches. That time horizon matters. With permanent crops like oranges, orchard decisions can affect productivity for decades. The trees must be pruned, fertilized and irrigated carefully year after year, and the soil beneath them has to remain functional through increasingly hot and dry growing seasons.

When Wylie’s team first took over the ranch, some improvements were necessary before any new ideas could be tested.

“We were really lucky on this ranch,” Wylie says. “The previous guys, they did let some of the trees get overgrown, so we did have to come in and push a hedge and top and resize those trees.”

While the orchard needed structural work above ground, Wylie says the bigger opportunity lies beneath the surface. The ranch is now part of a broader effort on the farm to transition a portion of the acres toward organic and regenerative systems.

“For the majority of the ranch, as far as fertility, the soils, the condition of the ranch,” he says, “I think the big thing with this ranch is transitioning from a conventional model to an organic regenerative, which is part of our commitment in the lease. It’s part of the model of the lease here — that we transition the ranch from conventional to certified organic and regenerative.”

The transition is happening gradually. Wylie says roughly 25% of the farm’s acres are currently part of that shift, allowing the family to experiment with new soil-building practices without risking the entire operation.

But the push to explore regenerative systems didn’t begin with markets or policy. It started with a deeply personal experience.

A Personal Connection to Soil Health

Wylie says his interest in soil biology and regenerative farming took shape nearly a decade ago, around 2015 or 2016. At the time, his family was dealing with a serious health challenge involving his young son.

The experience pushed him to start researching nutrition, gut health and the human microbiome — topics that would eventually reshape how he thought about farming.

“[My son] was sick as a kid, and so we were doing everything we could to heal him,” Wylie says. “His gut ended up in the hospital a few times with an autism diagnosis.”

Doctors and therapists offered guidance, but the recommendations didn’t sit well with Wylie.

“And then at the time, the doctors and the therapist told us basically, ‘Practice acceptance,’” he says.

Instead, Wylie started searching for more information about gut health and what researchers were learning about the microbiome. Over time, he began seeing parallels between the human digestive system and the biological activity that happens in healthy soils.

“They started figuring out that autistic kids had very weak gut microbiomes,” Wylie says. “And so when you make that connection as a farmer and you start saying, ‘What are all the things I can do at home to not stress that?’”

That question eventually carried over into his work in the field. The farm’s first experiment with regenerative practices was modest.

“We started on 40 acres of pistachios, playing around with it,” he says. “What can we do here growing in a different system?”

At the same time, the regenerative agriculture movement was gaining momentum online, making it easier for farmers to explore new ideas.

“At the time, there were quite a few regenerative agronomists out there releasing podcasts and YouTube videos,” Wylie says. “So the information was there. It was never on my radar before. But once you join that community and industry, it’s pretty interesting.”

Building on What Came Before

Even as Wylie explores new biological tools, he says the farm’s current practices still build heavily on the work done by previous generations.

His father’s generation invested heavily in agronomy research and orchard management strategies, developing systems that helped the farm stay productive in California’s demanding growing environment. From pruning methods to fertilizer programs, many of those lessons still guide how the farm operates today.

Rather than abandoning those systems, Wylie says his goal is to refine them.

“It’s really a tweak,” he says. “In my mind it’s a slight change in the method, not a complete start over.”

The farm continues to rely on the knowledge accumulated through decades of conventional farming, while gradually introducing new practices aimed at improving soil biology.

“We’re just trying to make tweaks to the system that we’re already operating in on the other ranches to see if we can do this a different way,” Wylie says.

One of the biggest challenges in that transition is managing fertility.

California orchards have historically relied on precise fertilizer programs to keep trees productive. But moving toward organic or regenerative inputs can create a different nutrient dynamic, especially during the early years of transition.

Wylie says growers sometimes underestimate how sensitive orchards can be during that shift.

Managing the Transition Carefully

According to Wylie, one of the most common mistakes farmers make when transitioning to regenerative systems is reducing fertilizer too quickly.

He says orchards that have spent decades under conventional management are accustomed to intensive nutrient programs, and abruptly changing that system can cause yields to fall sharply.

On some ranches where regenerative practices have been in place for several years, Wylie says the difference in soil structure is already noticeable.

“There’s other ranches we’ve been farming regenerative for five years,” he says. “You can stick your hand in the soil and get your fingers down right there on the berms next to the trees — it’s chocolate cake.”

But he warns farmers shouldn’t assume that kind of soil health will appear immediately after switching systems.

“Until that day, do not pull back,” Wylie says.

He says the biggest mistake happens when growers assume they can immediately match their old fertility programs using organic inputs.

“That’s the mistake that growers make,” he says. “They think I’m going organic regenerative, I can match dollar for dollar, I can do the same thing I was doing conventionally.”

Instead, Wylie says the transition often produces what he calls a “J-curve.”

“You’re going to see that J-curve,” he says. “I mean, it’s going to tank.”

To avoid that, his farm relies heavily on testing.

“We pull a lot of sap samples, multiple tissues and soils per year,” Wylie says. “Kind of watching our fertility and making sure these trees are fed.”

He says growers must remember trees grown in conventional systems are used to consistent nutrient availability.

“The soil has been farmed a certain way,” he says. “These trees are used to being fed intensively in that conventional system.”

And organic fertilizers don’t always behave the same way.

“The organic fertilizers just don’t work as well,” Wylie says. “So you have to be careful.”

Introducing Algae Into the System

As Wylie searched for ways to accelerate soil improvement, one newer tool caught his attention: microalgae.

The technology comes from soil health company MyLand, which produces living algae on farms and distributes it through irrigation systems.

“We’re probably in our fourth or fifth season,” Wylie says.

The idea behind the system is relatively simple. Rather than applying microbes directly to the soil, the system produces algae that help stimulate microbial activity already present in the soil ecosystem.

Jeff Tuel says the technology centers around specialized tanks designed to grow algae on the farm itself.

“We call these APVs, algae producing vessels,” Tuel says. “And essentially, the sole purpose is to grow algae here.”

Water from the farm is stored inside the vessels, where conditions are controlled to encourage rapid algae growth.

“So for all intents and purposes, this is kind of like the algae producing container,” Tuel says.

From there, the algae are delivered through irrigation systems already used on the farm.

“And we try to keep that holding tank to a level where if the irrigator is irrigating a 12-hour set, 24, 36,” Tuel says. “Our main objective is for them to never run dry of algae.”

Production is adjusted to match the grower’s irrigation schedule.

“We harvest according to the grower’s irrigation schedule,” he says.

Another important step happens before the system is even installed. MyLand scientists collect algae samples from the farm itself, identifying native strains that are already adapted to the environment.

“The reason native is important is because it’s used to the pH, it’s used to the droughts, the floods, everything Mother Nature’s thrown at it,” Tuel says.

Because those organisms already exist in the local ecosystem, they are more likely to survive once applied to the soil.

“Its odds of surviving and actually making an impact in that ecosystem are far greater,” he says.

Microalgae also sits at the base of the soil’s microbial food web.

“Microalgae is actually the base of the microbial food chain,” Tuel says. “All the bugs and beneficials in the soil are feeding off of it.”

Rather than introducing microbes, the strategy is to stimulate the microbes already present.

“I like to say instead of a bug-and-a-jug approach, we are ringing the dinner bell for the microbes,” Tuel says. “It’s kind of an all-you-can-eat buffet for microbes to get them moving and active.”

Tackling Difficult Soils

For Wylie, improving soil biology could help solve one of the Central Valley’s most persistent challenges: poor soil structure.

Many orchard soils in the region contain very low levels of organic matter, which limits their ability to hold water and maintain structure through the growing season.

“We have about 0.5% soil organic matter,” Wylie says. “Our water holding capacity is very low.”

That lack of organic matter can cause irrigation problems later in the summer.

“A lot of times these soils as we’re irrigating during the season will lock up,” he says.

Early in the season, irrigation water infiltrates the soil fairly easily.

“You start with very good water infiltration in April, May, June,” Wylie says.

But conditions change as the summer progresses.

“By the time you get to July, August, when you really need it, it’s very difficult to push water down in the soil,” he says.

For farmers trying to manage water carefully in California’s dry climate, that creates a major challenge.

“These soils are not very functional for us as farmers,” Wylie says.

Tuel says stimulating microbial activity can gradually improve those conditions.

“When you get those microbes to start moving and firing, you’re going to start to build soil aggregate,” he says.

Better aggregation can help water move through the soil while also improving nutrient availability.

“If it’s a high-salt ground, we can start to leach out some of those salts,” Tuel says.

Algae may also influence soil chemistry.

“Algae is also going to help regulate the pH in the soil so we can start to free up some locked-up nutrients,” he says.

Thinking Long-Term

While installing an on-farm algae system requires investment, Wylie says he sees it as part of a long-term strategy for improving soil performance.

“In a biological system like MyLand, it’s about the same cost as a soil amendment program out here, depending on how much acreage you’re using,” Wylie says.

The difference is the system focuses on building biological activity rather than simply adding nutrients.

“But it’s a long-term solution,” he says. “It’s not going to work overnight.”

Instead, the goal is to strengthen the soil’s microbiome so it can better buffer environmental stresses.

“It’s actually creating a buffer by just supercharging the microbiome that’s in the soil,” Wylie says.

That biological activity may help address several common soil issues in California orchards.

“Everything feeds on it,” he says. “It’s overcoming high salt, high chlorides.”

Even trace mineral challenges may improve over time.

“In some cases in California, we have very high boron in some areas,” Wylie says.

He believes increased biological activity may help mitigate those problems faster than traditional soil-building methods alone.

“Microalgae being put into the system can actually overcome those salts that might take 10 or 15 years of compost and cover crops,” he says. “You can accomplish in a few years by using MyLand.”

The Pressure on California Farmers

The search for new tools is happening at a time when farming in California is becoming increasingly expensive.

Data from USDA shows the state continues to rank as the most expensive place in the country to grow crops, driven by high labor, energy and input costs.

Those economic pressures are compounded by growing regulatory expectations.

Wylie believes California farmers are already facing some of the strictest scrutiny in global agriculture.

“I think the state’s already looking at it very closely,” he says. “I think they’re going to put more pressure on farmers in California.”

Compared with other agricultural regions, he says California producers are operating under unique constraints.

“Other than the European Union, there is no one in the world that’s under as much pressure as a California farmer to change the way we do things,” Wylie says.

Because of that, he believes farmers must take the lead in finding workable solutions.

“We need to figure this out,” he says. “And I want to figure it out before the government gets involved and tries to tell me how to do it.”

Government incentive programs exist, but Wylie believes the real challenge is making soil health practices economically viable.

“They can offer me some incentives,” he says. “We have healthy soils out here. They give you a little compost and cover crop seed.”

Ultimately, though, growers need systems that work on their own.

“We need to figure this out and we need to make it economical and profitable before the state comes in,” Wylie says.

Because once regulations remove certain tools, farmers may have little room to adapt.

“Now you’re forced to figure it out with your back against the wall,” he says. “We don’t want that.”

For Wylie, the answer may lie beneath the soil surface where billions of microbes, fueled by algae, could quietly reshape how California farms grow their crops. And by doing so now, Wylie hopes he’s able to find ways to continue to grow productive crops in California, despite increased regulations.

2026 Top Producer Next Gen Award Winner: Tim Nuss

Wed, 04 Feb 2026 14:13:14 GMT

Nestled on the very northern edge of California’s Central Valley, Nuss Farms grows a variety of specialty crops every year. But returning to the farm in Lodi, Calif., wasn’t always part of Tim Nuss’ plan.

“I was always out here as a kid. Our dad would bring me and my brothers out here, and we’d always do odd jobs on the farm. But once I got into high school, I kind of wanted to run away from the farm and made my way back. I joined and kind of came full circle back to the farm three years ago,” he says.

Today, Nuss is the farm’s fifth generation, along with his brothers, Tyler and Derek. Together with their dad, Dave, the family is focused on rejuvenating their farm through regenerative agriculture. But Nuss admits the toil he focuses on today isn’t in the San Joaquin Valley soil.

From Business to Agriculture

“I studied business in college and got a degree there and then went to work in the fresh produce industry. I spent about a decade working in fresh produce focused on international exports. So not quite farming, but it was farm adjacent working with grower-packer-shippers that export products overseas,” he says.

Nuss says he spent a lot of time in Asia, exporting table grapes, cherries and citrus. He worked with many farmers and laid a groundwork of knowledge he taps into today.

“I got really interested in ag tech and what was happening with venture capital flowing into agriculture. I worked for a few venture-backed startups in the ag space before coming back to the family farm in late 2022,” he adds.

A Pull Back to His Roots

That outside experience, combined with conversations with his younger brother, eventually sparked something new.

“It was probably eight or so years ago when me and my younger brother started talking more. We’re very entrepreneurial and started feeling the pull back to the family farm. It was my dad and my older brother who were managing the farm. We started talking to them more about how they were thinking about growing the business and how they’re thinking about scaling and just felt that pull back having grown up out here. I think it’s in your blood and you want to come back to it,” Nuss says.

Nuss didn’t come back to farm the same way his dad and older brother, Derek, do. With both still on the farm today, Nuss and Tyler knew they had to carve out something new while complementing what their dad and Derek were already doing.

“I gained experience in the business side of things where I could come on, take over the business side of the operation, handling our budgets, forecast sales, business development, all that kind of stuff. So, everybody can kind of stay in their lane, and it was a complimentary skill set. I think my dad was happy to pass that off to me, where he could focus on the farming side, which he enjoys more than running the paperwork and business side things,” he says.

The Nuss family grows everything from garlic and tomatoes to peppers, melons and herbs — a diversified operation that helps them weather the cycles of the fresh produce world.

The Modern Acre Podcast

But beyond the farm, Nuss and Tyler run The Modern Acre podcast , connecting farmers, startups and investors.

“On the podcast, it’s really talking about how people are building their businesses within ag. We talked to a lot of ag tech companies that are building technology businesses that are new and novel and kind of getting their stories out there. And we talked to a lot of legacy, agribusiness-type companies and how they’re thinking about using technology to build their businesses and a lot of innovative farmers that are adopting new technologies. So just trying to tell those stories from different perspectives,” he says.

The podcast has even opened doors to new markets, including one that took nearly a year to land.

“A new opportunity that developed this year was with Chipotle, where we had built a relationship with the CEO of a company called Local Line that we had had on the podcast. They have investment from Chipotle and manage Chipotle’s local grower program. Through that connection, we just started talking about our capabilities, what crops are grown on the farm. They’re actually really big on local sourcing, and Chipotle has a distribution center in Stockton, which is 20 miles from where we’re standing right now. So it’s a really good local story to tell. We’ve been working on getting set up as a vendor for close to a year. It’s a big hurdle to hit,” Nuss says.

Nuss says the steps to become a vendor, combined with seasonal crop production, made this market months in the making. Nuss Farms now supplies red bell peppers and jalapenos to Chipotle.

“It was a real big success,” he says. “It’s a little bit outside the normal of what we do, but could be something we can scale with next year. Just because we’ve never done it before, let’s be open-minded and see what the opportunity could be.”

Cutting Through the Noise of Biologicals

Innovation doesn’t stop there. A farmer-first mindset and hunger to innovate led to another idea: AgList , a platform designed to cut through the noise around biologicals while clearing up confusion.

“When I came back to the farm and joined full time, I was just hit up by every biological company trying to pitch their product. And it was overwhelming to navigate. Like biologicals, there’s a lot of tailwinds with the industry moving away from synthetics, but it’s still very fragmented where there’s hundreds and hundreds of companies, and there’s not really an independent place where a grower can sit down and look at companies and products that are applicable for them,” he says.

AgList creates a directory of all products and companies in the biological space, indexing them for growers, researchers and agronomists.

“It’s kind of an internet-based business that’s really cool. And having the podcast, we have this built-in audience that we can promote it to and build it out. We have 200-plus products on the platform and 30-plus companies on the platforms,” Nuss says.

They achieved 14,000 impressions on the website in just a month, another example of how the Nuss family diversifies beyond traditional farming while mitigating risk.

“A lot of farms vertically integrate, or they’ll have trucking businesses. We were coming at it from a little bit of a different angle, having the media side with the podcast and leading to white space that we see building companies in the ag space,” he says.

Innovation as a Strategy

For Nuss, innovation isn’t about chasing trends — it’s about creating new opportunities for a fifth-generation California farm.

“I think it’s, you know, a continuation of what we’ve been doing, trying to find better and better opportunities for the farm. How do we level up the operation, invest in infrastructure to do non-traditional programs like Chipotle, and how do we see an opportunity? With the podcast, we talk to a lot of companies and see where there might be an opportunity to build in the space, like what we did with AgList,” he says. “So it’s kind of a combination approach of growing the farm and seeing if there’s other complimentary business units that we can kind of put in parallel to the farm,” Nuss adds.

Entrepreneurial from the Start

Nuss isn’t your traditional farmer today. But he says he and his brother have been unconventional from the start.

“I’ve always been kind of like wired and hungry. Me and my younger brother are always going back and forth with ideas and just very entrepreneurial to make an endeavor successful. When we were little kids, we didn’t do the lemonade stand. We sold produce from the farm in our driveway. We have a picture of that where we’re selling bell peppers and stuff. So it’s funny to be here 38 years later doing the same thing,” he says.

By blending tradition with entrepreneurship, Nuss proves returning to the family farm doesn’t mean doing things the old way. It means finding new ways to move agriculture forward. That innovative spirit is why he is the 2026 Top Producer Next Gen Award Winner, sponsored by Pioneer and Fendt.

Wolves Are Not Going Away: Ranchers Push for Practical Management Tools

Thu, 04 Dec 2025 15:08:47 GMT

Ranchers repeatedly stress they are not advocating extermination of the wolves, but workable management solutions.

“We’re trying to be conservationists,” says Luke Morgan, Lightning Bolt Cattle Co. general manager. “Wolves are here to stay. We’ve got to have some tools to make it more holistic for people, wolves and the rest of the animals.”

Morgan manages 2,500 mother cows on multiple locations in Oregon and Washington utilizing both public and private lands. He says the split listing of wolves in Oregon is frustrating: “A line down the middle … federally listed on one side and not on the other … makes zero sense.”

Read more about the challenges rancher are facing with wolves:
Nightly Battles and Big Losses: Ranchers Demand Reform as Wolves Continue to Wreak Havoc

Rick Roberti, California Cattlemen’s Association president and a cattle rancher in Sierra Valley, adds: “We don’t want to get rid of all the wolves. We just want them managed in a way we don’t suffer so many losses — for them to return to their natural habitat.”

Cattle producer Amy Anderson Fitzpatrick says her family has been dealing with wolves since 2011. Her family raises cattle in southern Oregon during the grazing season (May to December), then move the herd to winter in Northern California. The base ranch, called Rancheria Ranch, is in the mountains of Oregon and is a mix of owned land and permitted grazing.

Fitzpatrick explains state and federal laws severely limit ranchers’ ability to defend their livestock; only nonlethal hazing is allowed, and requests to remove or euthanize problematic wolves have been denied.

Here are two requests from the producers dealing with wolves:

1. Coexistence management tools.

This would allow flexible, rapid deployment of nonlethal and, when needed, targeted lethal tools to address habituated wolves near people and livestock.

“They have zero fear of humans,” Morgan says. “If we could instill a little fear, push them back into wilderness areas and keep them more of a wild animal.”

He suggests seasonal, expedited permits and field-response teams during calving; prioritize high-risk allotments and pastures.

Fitzpatrick adds: “Our wolves are not scared of us, because why should they be?”

2. Notification and data transparency for risk management.

Roberti requests for more notification and data sharing regarding wolves. He says with collared wolves, agencies can tell ranchers when wolves enter their property, but he says: “We’ve been getting the reports after the kill.”

He would also like to know how many wolves there are and would like to see a deer survey done.

“If there’s not enough prey, you’re pretty much saying they’re going to eat cattle,” Roberti says.

Fitzpatrick expresses frustration with public perception and how the pro-wolf sentiment on social media downplays or ignores ranchers’ struggles with the predators.

Despite the ongoing hardships, Fitzpatrick says her family remains committed to ranching while calling for a level playing field that would allow effective protection of their livelihood.

Paul Roen, a Sierra County rancher, adds unified, more flexible regulations and continued collaboration between local, state and federal agencies is needed. He advocates for policy reform, increased documentation and knowledge-sharing to better equip rural communities to manage the realities of coexisting with wolves.

Roberti summarizes that sensible management policies will allow both wolves and ranchers to coexist, but he stresses that unless balance is restored and ranchers’ voices are heard, both the rural way of life and broader ecosystem could face severe consequences.

Your Next Read: Nightly Battles and Big Losses: Ranchers Demand Reform as Wolves Continue to Wreak Havoc

Nightly Battles and Big Losses: Ranchers Demand Reform as Wolves Continue to Wreak Havoc

Wed, 03 Dec 2025 18:42:52 GMT

It’s hard to fathom: 92 confirmed or probable kills of cattle by three wolves during one season (April to October 2025) in the Sierra Valley. For ranchers, it’s more than economical loss — the emotional toll of dealing with wolves targeting their livestock and livelihoods is real.

Reintroduction and management of wolves in Sierra County, Calif., has led to significant challenges. The community, led by officials such as Paul Roen, has been actively pushing for updated management protocols, enhanced deterrence measures and better support from state and federal agencies to address the escalating wolf-livestock conflict.

Roen, a Sierra County supervisor (similar to a county commissioner) and rancher, explains it’s more than a livestock issue; it is a human safety issue.

“These wolves were not bothered by humans whatsoever. I mean, they were not acting like wild animals at all,” he says in reference to the wolves killing cattle earlier this year.

Rick Roberti, California Cattlemen’s Association president and a cattle rancher in Sierra Valley, adds: “For every confirmed kill you find, there’s probably four to six others. The wolves had gotten so used to eating cattle they didn’t hardly even look at a deer if they could find one.”

Roen and Roberti both stress the wolves have no fear of humans, with frequent sightings near homes and barns.

The severity of the attacks led Roen and other local officials to declare a state of emergency, drawing statewide and media attention. Despite the efforts of ranchers and local authorities — including constant night patrols, protective measures and deployment of technology like drones — wolf predation persisted. The community also engaged with state and federal resources, including a Strike Force sent by California Department of Fish and Wildlife (CDFW) to document the losses and explore possible intervention .

The program, designed to prevent livestock attacks on ranching properties in the heavily impacted Sierra Valley, deployed more than 18,000 staff hours across 114 days, engaging in 95 hazing events that helped to prevent an even greater loss in cattle deaths.

Eighteen Sierra Valley ranches enrolled in the program. CDFW staff also assisted ranches in evaluating the use of wolf-deterring fladry and ensuring livestock carcasses are correctly disposed to avoid attracting scavenging wolves. Additionally, the program helped facilitate depredation investigations, enabling ranchers to access compensation through CDFW’s Wolf-Livestock Compensation Program .

Following the unprecedented level of livestock attacks across the Sierra Valley, CDFW, in coordination with the U.S. Fish and Wildlife Service (USFWS), took the step of lethally removing four gray wolves from the Beyem Seyo pack.

“This action follows months of intensive non-lethal management efforts to reduce livestock loss and is grounded in the best available science and understanding of wolf biology,” according to the press release.

Roen says progress dealing with the wolf issue came with federal involvement and local law enforcement support. He says when the sheriff got involved , people woke up in Sacramento.

Read more about how sheriff departments from seven California counties united to oppose environmental polices they believe threaten ranchers and farmers.

Not Just California

The gray wolf is on the federal endangered species list except in the Northern Rocky Mountain region of Idaho, Montana and Wyoming, the eastern one-third of Oregon, Washington and north-central Utah. In Minnesota, the gray wolf is considered threatened. Because of these protections, killing a wolf in the states where it’s protected is illegal, even if it’s seen killing livestock.

Luke Morgan, Lightning Bolt Cattle Company general manager, has been dealing with wolves since 2011 when they first came to Oregon. Morgan manages 2,500 mother cows on multiple locations in Oregon and Washington using both public and private lands.

A pack of wolves that live on one of the Lightning Bolt ranches in western Oregon have been causing havoc the past couple years. According to Morgan, the wolves killed more than 25 head of livestock from mid-October to mid-November.

He says the wolves prey the weak-minded: “Whatever can’t take the pressure … the ones that will break and run.”

(CDFW)

Cattle producer Amy Anderson Fitzpatrick says her family has also been dealing with wolves since 2011. They raise cattle in southern Oregon during the grazing season (May to December), then move the herd to winter in Northern California. The base ranch, called Rancheria Ranch, is in the mountains of Oregon and is a mix of owned land and permitted grazing. The operation includes commercial cow herd plus some yearlings.

Since 2019, Fitzpatrick says at least 24 cattle deaths have been attributed to wolves, though actual losses are likely higher due to unconfirmed cases in the rugged terrain.

“I have learned far more about wolves and their behavior than I could ever imagine. Wolves kill for food, yes, but they also kill to hone their skills, teach their young and for fun. We have witnessed wolves literally bumping livestock bedded down to get them up and running to chase them,” Fitzpatrick says. “We’ve been dealing with it for about 14 years. … The earlier pack, the Rogue Pack, would hit Fort Klamath hard in the summer months when there was an abundance of yearling cattle, then in the fall they’d come over the hill to Rancheria and hit us. Now we deal with what is known as this Grouse Ridge Pack, which seems to just like to hang out at the ranch and hit our permit country in the summertime.”

Fitzpatrick says they previously anticipated up to five losses per year from cattle turned out on the range as a cost of doing business. With the increase in wolf population, the ranch tallied between 35 and 40 mostly weaned calves during the 2024 season.

The Rogue Pack would kill livestock as sport and not consume the animals. However, the current, larger pack tends to consume more carcasses, further complicating verification.

In Wisconsin over the past 12 months, wolf attacks on livestock have increased. According to the state’s Department of Natural Resources (DNR), there have been 62 livestock depredation incidents in 2025 — 45 killed and 17 confirmed harassments — all of which are either livestock or pets. That’s nearly double the number of incidents reported just three years ago.

According to the Wisconsin Farm Bureau : “Wisconsin’s wolf population has rebounded from extinction to an undeniable conservation success. But lately, it feels more like a horror story than a success story.”

Read more about how ranchers say they are willing to deal with wolves if they will return to their natural habitat:
Wolves Are Not Going Away: Ranchers Push for Practical Management Tools

(Paul Roen)

Financial Loss is Real

Herd-level effects beyond death loss include lower conception rates, 50 lb. to 75 lb. weaning weight declines and cow herd fear. Wolves have changed cattle behavior significantly.

Fitzpatrick says the presence of wolves has caused observable stress and aggression in the cattle, leading to behavioral changes, abortions and decreased weaning weights.

“Wolves actively harass resting cattle, preventing them from relaxing or thriving,” she says.

Morgan says herd experience more vulnerability during calving season. He points out calves and protective dams are high-risk with wolf attacks leading to increasing accidental calf deaths and stress-related herd disruptions.

Research by Tina Saitone, a University of California-Davis professor and cooperative Extension specialist in livestock and rangeland economics, found one wolf can cause up to $162,000 in annual financial loss .

Compensation is Available But Falls Short

Compensation frameworks exist but often lack speed and scope and require confirmations that are often unfeasible. Morgan says there’s not even close to enough funds in the pool to cover all the losses.

“There is money appropriated in California, but we’re just having a hard time getting it,” Roberti adds. “Most have been waiting since April.”

All four producers say depredations are significantly undercounted compared with real losses due to terrain, investigation lags and evidence requirements. A shared frustration is the fact if an animal is nearly completely consumed, the investigators can’t find the evidence it was a wolf attack and thus, it does not count as a wolf depredation.

Emotional Toll is Substantial

For cattle producers impacted by wolves, it’s more than the financial toll; it’s the human factor, the stress incurred.

“Financial-wise, it’s huge. It’s astronomical, if you really dig into it, but the mental capacity it takes from us and the people who work for us is huge,” Morgan says. “The emotional toll we have to go through just watching and observing cattle, and we spend every day we possibly can trying to keep these animals alive.

“There’s nothing pretty about the way [wolves] kill animals,” he continues. “For us to go out and find them or have to deal with that, it’s huge emotionally.”

Fitzpatrick explains the losses due to wolves have deeply affected her dad.

“My dad is 81 years old, and I have never seen him so depressed,” she explains. “He’s not the same; he’s lost the fight. It’s like we’ve lost. How do you put a price tag on that?”

Dealing with wolves it is a safety issue as well, Roberti adds. As producers stay up all night checking on and protecting their cattle. Fitzpatrick agrees, summarizing the stressful steps she takes to check cattle, noting she now avoids certain tasks due to the increased risks to herself and her dogs.

Documenting the events in Sierra County, Roen says he hopes their experiences can be used as a road map for others. He plans to share plans, forms and training materials with ranchers facing similar threats.

“We created different plans and trainings we will allow everybody to plagiarize,” he says.

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New System Aims to Stop Copper Wire Thefts

Wed, 29 Oct 2025 19:45:00 GMT

Farm theft is a major issue. With some estimates noting from January 2025 to September 2025, growers in California’s Tulare County suffered more than $1 million in losses and damages from ag theft, of which the majority is copper and equipment theft.

“Every pump site, depending on its location, has upwards of a 40% chance of being hit every year by a thief,” says Nathan Rosenberg, CEO and co-founder of Farmblox. “Every time it happens, it’s between like, $8,000 and $100,000 just for fixing the equipment, not minding the cost to the crop for the lack of irrigation for weeks on end, sometimes months.”

Rosenberg, whose company provides a customizable farming automation system, became interested in wire theft after visiting with a large grower about a year ago to discuss monitoring tank levels, soil moisture, irrigation systems, etc. But he says the conversation quickly turned to theft as the grower had suffered a $100,000 copper wire theft the day before.

“They’re showing us what happened,” he says. “Some thieves cut the conduit and pulled out copper wire, and their pumps were damaged. Apparently, they have a team of about a dozen people on staff whose full-time job is to fix copper theft. Mind you, they’re a very large grower, so this is not the usual, but this kind of goes to show you how big a problem it is.”

So, Rosenberg and Farmblox started working with the grower on a pilot program, developing a suite of solutions to monitor theft, and it was during that time that Rosenberg and the Farmblox team connected with Bobby Rader, a former law enforcement official who worked in the Agricultural Crimes Unit in the Central Valley.

Rader, too, had developed a device to deter copper theft called Cop-R-Lock. And so, Rader and the Farmblox team collaborated on the final system, which officially debuted this week.

Rosenberg says while it would be easy to assume a copper theft would be an inside job it’s usually thieves from larger cities coming in specifically to these farms with large trucks or vans to load up. And with an estimated copper market value of around $3 to $5 per pound or about $10,000 per metric ton and the remote location of most farms, it makes agriculture an unfortunate prime suspect.

“In the middle of the night, they’ll pull out the copper wire from the conduit usually with the seat belts of the truck, and then just run away with it,” he says. “They’re able to get away with it because these sites are in the absolute middle of nowhere. No one’s around, and there’s no eyes on them.”

COP-R-LOCK operates through Farmblox’s automation platform, which monitors for environmental and equipment changes, sending instant alerts to farmers in case of theft.

(Photo courtesy of Farmblox)

How it works

Rosenberg says while growers might immediately think about incorporating security cameras to deter theft, he says it’s not necessarily the best system. Most of the ag operations are in very remote areas with little to no cell service or internet to run the camera and wild animals move through these farmlands, which could accidentally trigger the camera.

“Security cameras are great for looking back to see what happened, but that doesn’t actually prevent something from happening,” he says. “It became clear to us that we were very uniquely suited to solve this problem because we’ve solved this connectivity problem for other use cases too.”

Rosenberg says there’s a wire wrapped around and inside the irrigation system’s conduit, which, when cut an alarm will go off. There’s also a motion distance sensor, and it will text the grower and also alert local law enforcement in the Central Valley.

“We’ve been able to actually catch and stop two different thefts that we know of so far, just in the last few weeks,” he says.

Rosenberg, too, says having the alarm was Rader’s idea.

“Because he knows human psychology really well, with being in law enforcement, putting out a light siren, just like would be on a police car to give them the sense of ‘someone is actually watching, so maybe you shouldn’t do this,‘” Rosenberg says.

Within the app, Rosenberg says growers have the option to disable the system for repairs, etc.

And he says Farmblox has started to have conversations with insurance providers who may offer a 10% or 20% discount on a premium for a grower who has installed the Cop-R-Lock system. He also says with the high possibility of theft, the ROI on installing the system is fairly quick.

“We get a lot of calls from growers the day after they had a series of copper thefts,” he says. “We’re their next call because they’ve heard through the grapevine we have a system.”

Grower’s reaction

Pistachio, walnut, almond, corn, wheat and dairy farmer Willem de Borer says in an interview by Farmblox that a well on his farm was hit four times, and even after putting cement over the pipe, the thieves still stole the wire again. He even tried building a steel vault, which the thieves eventually broke through.

“It’s us against them,” he says. “Our insurance companies are leaving the state. We’re self-insuring. I’ve had vehicles stolen, copper wire stolen, tractor stolen. We just keep spending more and more money to alleviate the problem, more lights, more fences, just on and on.”

But he says the pumps that have Cop-R-Lock on them have not been hit, but unfortunately, another pump on the farm that did not have the system was hit.

“Our farms are so open, and we’re vulnerable,” he says. “We have people riding bicycles through, and they’re casing us constantly.”

California's Water Crisis: Farmers Warn Water Rules Could Cripple Central Valley Agriculture

Wed, 01 Oct 2025 10:52:47 GMT

On Hansen Ranch in the Central Valley, fifth-generation farmer Erik Hansen grows a little bit of everything — pistachios, almonds, pomegranates, alfalfa, corn for silage and cotton.

“We farm 15, 16 different crops,” Hansen says. “Cotton is our biggest acreage crop, and that’s in the form of Pima cotton.”

That diversification has long been the Hansen family’s survival strategy. But in spring 2023, no amount of crop rotation could shield them from disaster.

“Where we’re standing right now was underwater,” Hansen recalls. “A mile from here, over by that PG&E substation, was the edge of the lake.”

The flood wiped out 600 acres of pomegranates and 400 acres of pistachios. One thousand acres of permanent crops gone in one season.

“It was a massive hit,” Hansen says. “We had about 5,000 to 6,000 acres under water. Some of that water lasted for over a year.”

From Too Much Water to Not Enough

The irony is hard to ignore: In 2023, floodwaters destroyed thousands of acres. Now, Hansen says it’s the lack of access to water that could cripple farms across the Central Valley.

“The last projections I heard were anywhere from 1 million to 1.2 million acres totaled in the valley,” he says, referring to farmland that could be idled by the Sustainable Groundwater Management Act (SGMA) .

Passed in 2014, SGMA requires local agencies to reduce groundwater overdraft and achieve sustainable use by 2040. On paper, Hansen says, that makes sense.

“To some extent it is good because you have to have a way to manage the overdraft,” he explains. “The problem is there are surface water facilities we developed back in the 50s and 60s that we’re just not using. A lot of that water is going out to the Pacific Ocean.”

For Hansen, the politics sting. He believes decades of state decisions — prioritizing fish and wildlife, reallocating water, and neglecting infrastructure — set up today’s crisis.

“I’m frustrated because the families that have been farming here for years, some decades, sometimes even more, are being footed with a bill for problems that somebody else created,” Hansen says. “If the state doesn’t look in the mirror, I think we’re going to find ourselves in the same position again.”

Young Farmers Face the Same Struggles

Forty miles south, 30-year-old Elizabeth Keenan is navigating the same regulatory headwinds. Her grandfather Charlie started Keenan Farms in 1972, acquiring one of California’s first pistachio orchards. Today, Elizabeth farms alongside her parents and brother.

“Rolling with the regulatory punches can be complicated,” she admits. “Despite pistachios being such a high-value product, despite having optimal land and weather conditions, we really have everything set up beautifully — except for legislation.”

Water, she says, is the most difficult hurdle.

“We’re up to a 50% allocation,” Keenan explains. “The base allocation is 2.2 acre-feet, so we get 1.1 acre-feet to use. Otherwise, we have to have open fallow fields. To pump more water, we have to buy it on the open market, and that’s expensive too.”

A Political Battle Over Flows

Signs line highways across the Central Valley warning that 80% of California’s river water flows out to the Pacific instead of farms. Assemblyman David Tangipa, a freshman lawmaker representing the 8^th District, says those numbers are real.

“It’s 100% happening,” Tangipa says. “Almost 83% of all water in the state is automatically pushed out for environmental purposes.”

California averages about 200 million acre-feet of water each year, Tangipa notes, but despite record rainfall, farms often get less than half of their allocations.

“We’ve prioritized so much environmental legislation that more than 80% of our water is pushed out immediately to the ocean, unnaturally,” he says. “Meanwhile, farmers get less water and more land goes out of production.”

Proponents of Current Water Flows

There are proponents of the current way the water flows, mainly for environmental reasons and to prevent saltwater contamination of freshwater sources.

California releases water into the ocean to prevent saltwater intrusion into freshwater supplies, protect endangered aquatic species and ecosystems, and maintain the delicate balance of the Sacramento-San Joaquin Delta estuary, a critical source of drinking and irrigation water.

A portion of released water is also used for stormwater management to prevent flooding, as it can be difficult and impractical to capture and store all of it.

And those in favor of environmental water releases say it’s essential to support broader ecosystem benefits like water filtration and carbon sequestration, which are important for overall environmental health.

The Ripple Effect

The Central Valley of California is a powerhouse in food production for the U.S. That area alone produces approximately half of all the fruits and vegetables grown in the U.S., as well as a large portion of the nation’s nuts and other foods. When you break down the numbers, the Central Valley accounts for about 60% of the nation’s fruits and nuts, and about 30% of the nation’s vegetables.

For Thomas Putzel, who works with farmers across the Central Valley, the impact of regulations isn’t just measured in acre-feet. It’s measured in livelihoods and the food supply.

“The environmentalists try to say farmers are wasting water,” he says. “But when we look at what farmers provide, we’re planting forests. One acre of almonds will capture 18 metric tons of carbon a year. That’s like taking 29 million cars off the road.”

Putzel says California voters already approved a water bond to build new storage a decade ago, but no new projects have been built.

“Not one shovel has gone in the ground in 10 years,” he says. “Actually, they took some of that money and tore dams down.”

Meanwhile, permanent crops wither when water isn’t available, leaving behind dead orchards that invite pests and rodents into neighboring fields.

“SGMA’s not necessarily a bad thing,” Putzel says. “But you’ve asked growers to run a marathon with their legs tied together. People don’t understand; food doesn’t come from a grocery store. It comes from a farmer. If California stopped shipping produce for one week, our stores would be empty.”

“Is Farming in California’s Best Interest?”

For Erik Hansen, the question is bigger than water allocations or acreage lost.

“Government is probably the biggest problem right now,” he says. “It just seems California hasn’t really decided whether farming is in their best interest. Politicians like to say they’re for small business and small farming, but virtually every piece of legislation makes it more difficult to survive.”

As the Central Valley wrestles with the challenges of floods, drought and regulations, one reality is clear: The fate of these farms is tied not just to weather and soil but to political decisions that could shape the future of food in America.

America's Farm Labor Crisis: Can Immigration Reform Save Agriculture?

Tue, 02 Sep 2025 19:24:01 GMT

Walking orchards in the Central Valley, is something Scott Peters’ family has done for four generations. With his great grandfather settling in the fertile valley in 1933, the family has been immersed with changes. From regulations and battles over water, to the fight for labor and immigration, Peters Fruit Farms is not only working to preserve the past, but also fighting for their future.

“Today, we primarily grow stone fruit. We’ve gone a little bit into the citrus just to diversify. We have the packing house, so we want to keep it running year round. Citrus is the winter commodity, and stone fruit is the summer commodity,” Peters says.

The Peters are unique. They don’t just grow and pick the fruit. They’re also packers and shippers — an operation that relies on hundreds of employees throughout the year.

“Labor prices are really difficult for us,” says the California peach grower. “As an example, our minimum wage is $16.50. When we compete against Georgia (known as the ‘Peach State’), their minimum wage $7.25. It’s just under half of what we have to pay people, which means we just don’t have a margin of error. If there’s something wrong with the crop — if we have a weather event — it stings us a lot harder.”

California’s Farm Labor is Skilled and Difficult to Replace

That’s the reality for farmers across California. Not only are regulations and water becoming expensive for growers across the state, but labor costs are also on the rise. And considering labor is the highest cost for fruit growers, it’s putting a severe strain on producers.

And while it’s expensive, labor is one of Peters’ most critical resources.

“They’re a very talented labor force. We can’t just go and get somebody off the street,” he says. “We can’t get an H-2A worker from another country who doesn’t know the industry. They can’t do the same job.”

From Arizona to California, to meat processing plants that span across the U.S. Peters says that’s one of the biggest misconceptions about migrant labor. People may think they aren’t talented or skilled, but Peters argues they’re both.

“The supervisors have these rings, and we’ll open them up to the size of fruit we want picked. They will pick a few samples off the tree, show them what sits on the ring and what goes through the ring. And the labor we have picking in the orchard, they will know — just by looking at the rings — which fruit to pick,” Peters explains. “They’ll just go from limb to limb, tree to tree, and they’ll pick the size that we’re requesting by the rings.”

Scott Peters shows U.S. Farm Report host Tyne Morgan rings they use to show individuals who are picking the fruit just what size of fruit they need to pick that day. With barely any difference in the size, it shows just how skilled the labor that works in Peters’ orchards are today.

(Matt Mormann, Farm Journal )

Peters says, to the untrained eye, the difference in the size of the rings is unnoticeable — making the labor this orchard employs irreplaceable.

“That’s how skilled they are,” he says. “So when people say they’re replaceable and you can get H-2A people or other people off the street, no, it doesn’t work that way. Those people will have no idea that small of a difference when we’re asking them to pick a certain size.”

The Broken U.S. Immigration System

The individuals Peters employs aren’t part of the H-2A system. Instead, his workers have been in California for generations, doing manual labor many Americans either don’t want to do, or physically can’t do, at a speed that’s needed today.

“The immigration system in the U.S. is absolutely broken today,” Peters tells U.S. Farm Report. “Why? Because they don’t have a simple, easy way to make immigrants legal. It’s complicated. It’s not very easily accessible for the people. If they find a way to do it, it takes them a long time. We have employees that have gone through the process and are legal. At the time, we did not know they were not. We had no idea. When they come to us, they show us a valid ID, and they show a valid social security card. As far as we’re concerned, we are hiring legal people. And then they come back to us down the road and they show other cards and say, ‘Well, now i need to change.’ Then we have to abide by the new name because of the standards.”

Results from Farm Journal’s Ag Economists’ Monthly Monitor

(Lindsey Pound )

Agricultural economists from across the U.S. agree. In the latest Farm Journal Ag Economists’ Monthly Monitor , 87% of economists said the U.S. immigration system is broken for agriculture. But on the flip side, 87% of economists also said there will be no movement on immigration reform in 2025.

Manuel Cunha, president of the Nisei Farmers Leagu e, has been fighting for a fix to the current immigration system for decades. He says the current 40-year-old immigration system doesn’t work for agriculture. He argues it’s dramatically impacting California’s agricultural landscape.

“It’s horribly broken, and you can’t band-aid it together anymore,” Cunha tells U.S. Farm Report.

H-2A Program Doesn’t Work for California Agriculture

The H-2A guest worker program may work for some sectors of agriculture, but it’s not a comprehensive “fix” for agriculture — especially industries that rely on a large number of seasonal labor.

While the program is vital for addressing domestic labor shortages, for labor-intensive specialty crops like fruits and vegetables, the H-2A program is designed to provide a cortical legal source of labor where domestic workers are often unwilling or unavailable.

However, Cunha says what the H-2A guest worker program is designed to do, and how it actually works, are two different things.

“The cost is prohibitive. It’s a broken program. A guest worker program should be what it is. You go to the border, get a card and come into California or Arizona or wherever, work for 10 months and then leave,” Cunha says. “The system today requires people to through a process in the countries where you have recruiters that control the workers. They, in turn, kind of manipulate those workers where to go and how much you’re going to pay me, then the person comes here. On top of that, to provide required housing, transportation and meals is very costly. In this state, at $23 an hour, no farmer can afford that.”

Cunha says these are all reasons why the H-2A program must be reformed.

“We also must have a guest worker program for hotels, restaurants and construction to where those workers can come in here, they work for 10 months in a rotation, they go back and then they come back again,” Cunha says. “But it’s a guest worker program and not allowing the country to select and choose who you want. There has to be a great working relationship on a guest worker program that works for my industry and agriculture and the other industries as well.”

40-Year-Old Program

The last major immigration reform in the United States was the Immigration Reform and Control Act of 1986 (IRCA), which granted legal status to millions of undocumented immigrants and increased penalties for employers hiring them.

The legislation, now 40 years old, is something Cunha argues is out of date.

Efforts to pass new immigration legislation have frequently failed due to partisan disagreements and an inability to find common ground between parties and administrations.

“They use it so they can get re-elected every time. And it’s so sad that our legislators have that type of mentality. Let’s not fix it, because if we say we’re going fix it, that’s how we’ll get elected. That’s how we’ll get re-elected,” Cunha says. “It’s been broken, and it’s been a facade.”

Dignity Act of 2025

Cunha says the only solution on the table that would work today is the Dignity Act of 2025. The bill was introduced on July 15 by Representatives Maria Elvira Salazar (R-FL) and Veronica Escobar (D-TX).

The bill not only focuses on securing the border, but it provides legal status to qualifying undocumented immigrants. It also imposes higher penalties for illegal border crossings and human and child sex trafficking. Not only would it address America’s farm labor crisis, but Cunha says it could help save agricultural industries that rely heavily on migrant labor across the U.S.

“This is the first real immigration bill that has addressed industries. The Farm Worker Modernization Act was just ag, and it really didn’t do all of ag. It only did the field and not the packing houses or the processing,” Cunha explains. “But being that we’re in the year 2025, many industries like agriculture have the same problem. Those workers have been there for years. And so somehow, we need to give them that opportunity to have a legal means to work here and to travel home.

Cunha says the U.S. has to do something new when it comes to immigration reform, and the Dignity Act of 2025 gives that life.

“The president continually gives off positive vibes: ‘I want the workers to stay here. They are important for the industries, agriculture, the restaurants, the hotels, the construction.’ So, those people need to be here. The bill absolutely deals with that. It makes them have dignity, respect and the fear of not being apprehended any part of the day, going to church or going to the hospital or whatever. They would have a legal card, and the bill’s doing that,” Cunha says.

For now, there’s a nervousness among workers in California — essential labor that supports California’s multi-billion-dollar farming community.

“The workers that are here are more than any H-2A worker that could ever come into the unit. We have 1.6 million. The Department of Labor couldn’t even handle that number if they wanted to bring in H-2A people. The system would blow up,” Cunha says.

California Farmers Are Hopeful

In June, President Donald Trump said he would issue an order soon to address the effects of his immigration crackdown on the country’s farm and hotel industries, which rely heavily on migrant labor.

Trump continues to send mixed signals on immigration policies — even with his hints of a fix for agriculture. According to preliminary Census Bureau data, analyzed by the Pew Research Center , the number of immigrant workers in the U.S. has declined by 1.2 million from January through the end of July. That figure includes people who are in the country illegally, as well as legal residents.

Peters says, considering the Trump administration continues to focus on agriculture, he is hanging onto hope. The hope is that Washington will finally find a long-term fix that helps farmers and protects the precious labor they can’t do without.

“They’re very talented workers,” Peters says. “They have skills, and they’re very hard to replace. You have to train the new person, and it’s how fast they pick up on the training. We’ve looked at robots that do pick fruit. The technology is coming, but it’s not there yet. It’s got a ways to go.”

Americans’ View on Immigration

Americans seem to be growing more positive toward immigration over the past year. According to a Gallup poll released in June, a record-high 79% of U.S. adults say immigration is a good thing for the country.

According to Gallup, these shifts reverse a four-year trend of rising concern about immigration that began in 2021. And with illegal border crossings down sharply this year, the Gallup poll found fewer Americans back hard-line border enforcement measures, while more favor offering pathways to citizenship for undocumented immigrants already in the U.S.

Used Farm Equipment Swindle Alert: BBB Warns Virtual Vendor Vehicle Scams on the Rise

Fri, 22 Aug 2025 16:49:31 GMT

The Better Business Bureau (BBB) is warning used equipment buyers nationwide about another sophisticated scam involving used farm equipment.

This particular grift, according to a press release from BBB, involved a fake online heavy equipment retailer impersonating a legitimate Missouri dealership, Cook Equipment & Trucking (Marble Hill, Mo.).

Buyers from across the U.S., some even from as far away as California and Arizona, reported losing a total of $223,000 after attempting to purchase heavy equipment and farm machinery through fraudulent websites and Facebook Marketplace ads.

Related: Essential Advice for Safely Buying Used Farm Machinery

Victims say they were “ghosted” after wiring money for equipment that never arrived. The BBB does not say whether the victims were able to dispute the fraudulent charges and claw back the proceeds from the scammers.

The reported fraudulent transactions include:

$45,000 for a skid steer loader from a buyer in Oak Hills, Calif.
$32,000 for an excavator from a buyer in Hancock, Mich.
$29,500 for a trailer from a buyer in Amanda, Ohio
$29,000 for a trailer from a buyer in Greenville, N.C.
$28,000 for a skid steer loader from a buyer in Eastman, Wis.
$31,000 for an excavator from a buyer in Des Moines, Iowa.
$29,000 for a skid steer from a buyer in Blue, Ariz.

BBB says the real Cook Equipment & Trucking, a small business operating since 2010, confirmed it has no website and is not affiliated with any online sales. The impersonators registered three fake websites, the most recent on July 14, and continue to run deceptive ads on social media.

“Those shopping for heavy equipment and farm machinery online should do their due diligence so they don’t fall victim to a virtual vehicle vendor scam,” says Michelle L. Corey, president and CEO, BBB St. Louis. “If an item is priced well below market value, that’s a red flag.”

To avoid getting swept up in an online virtual vehicle vendor scam the Better Business Bureau offers these tips:

Research the business at bbb.org or call 888-996-3887
Be skeptical of deals that seem too good to be true
Verify the website and contact the business directly
Read all terms and understand refund policies
Use a credit card for added protection
Report scams to BBB Scam Tracker, your state attorney general, the FTC, and the FBI’s Internet Crime Complaint Center , and notify the social media platform where the fraud was discovered

To learn more about how to avoid online fraud in the used equipment auction world, check out BBB’s 2024 study on virtual vehicle vendor scams.

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