From Farm to 'Shark Tank:' One East Coast Dairy’s Eco-Friendly Pitch

Mon, 31 Mar 2025 14:14:52 GMT

In an unconventional yet charming spectacle, Amanda Freund, a Connecticut dairy farmer, packed her innovative spirit and two crucial items — a shovel and an inflatable cow costume — before heading west to make her vision a reality. Her destination: “Shark Tank,” where she aims to propel her creation, CowPots, into the mainstream.

Canaan View Dairy: The Beating Heart of Sustainability
Freund’s Farm, a diversified farm, with three farming enterprises, is not your average farm. Located on the bustling East Coast, their operation thrives on cutting-edge sustainability practices. Currently decked with 1,200 solar panels, the farm matches its own electricity needs through renewable energy. In fact, it boasts the longest continuously running methane digester in the country, turning biogas into another source of eco-friendly power.

(Amanda Freund)

Beyond merely generating power, manure from Canaan View Dairy serves multiple roles including transforming into fresh cow bedding and nutrient-rich fertilizer to sustainably grow crops. Perhaps its most innovative transformation, however, is into CowPots, biodegradable, plantable pots crafted from digested and composted manure, forming the backbone of Freund’s “Shark Tank” pitch.

A Revolution in Planting: The CowPots Story
CowPots emerged as a significant leap forward in eco-friendly innovation. These biodegradable staples are designed to turn composted manure into a planter for flowers and produce. This innovation ensures a sustainable cycle that supports the farm’s operations and enriches the community.

“We have been marketing CowPots for 18 years now, so we’re not a startup or new business like a lot of the entrepreneurs on the show,” she shares with Dairy Herd Management. “But as a small business, we have relied heavily on grassroots marketing. There have been a few exciting opportunities over the years, including features on “Dirty Jobs” with Mike Rowe and a spotlight on the “Martha Stewart Show.” As with any product and all marketing, it’s an ongoing and continuous endeavor to have our product in front of prospective customers.”

(Amanda Freund)

Not just stopping at innovation, the CowPots are employed at Freund’s family retail store, Freund’s Farm Market & Bakery, where they foster the produce and flowers enjoyed by both the family farm and surrounding community through the vibrant summer months. This synergy embodies the sustainability ethos propelling Freund’s pitch on the national stage.

All Eyes on “Shark Tank”
Freund’s journey culminates on an episode of “Shark Tank” airing Friday, April 4, at 8 p.m. on ABC. The Sharks, renowned for offering entrepreneurial hopefuls like Freund an avenue to exponential growth, wield the power to elevate CowPots into a household name.

Believing strongly in her family’s dedication to environmentally sound farming, Freund steps into the tank with an unwavering goal: to secure a deal that could transform her family’s sustainable dream into national success. Freund shares that nothing was guaranteed from initial casting to filming, and whether her pitch would make it on the air was uncertain, but the potential of getting on that stage in the “Shark Tank” was an exciting new opportunity to showcase their products.

“In the two months leading up to filming, it was very time-consuming providing all the required details, financials, graphics and pitches needed for the show,” she shares. “And so, now that I’ve done all the work, and on April 4, all I have to do is sit back and watch as everyone else gets to see whether or not I made a deal. I’m really excited about that. I’m proud to be able to showcase the ingenuity and sustainability of dairy farms on a national stage.”

(Amanda Freund)

As Freund takes center stage on “Shark Tank,” her journey underscores the transformative power of ingenuity and farming rooted in sustainability. CowPots are more than a pitch, they are a testament to what the future of farming could embody. As this Connecticut dairy farmer makes her case, viewers nationwide will bear witness to an inspiring eco-friendly narrative unfurling in front of the Sharks. And who knows, perhaps by the end of the episode, they too will become part of this sustainable story.

Your Next Read:
California Dreams: Transformation Through Innovation

Water Woes, Labor Limitations and Regulatory Restrictions Put California's Dairy Industry At A Crossroads

Wed, 26 Mar 2025 16:51:20 GMT

The California dairy industry, renowned for its significant contributions to agriculture, is navigating a series of challenges that demand substantial adaptation to ensure future success. Water scarcity, stringent labor laws and complex permitting regulations top the list of challenges in the Golden State, the nation’s largest milk producer and home to 1.71 million milk cows.

Regulatory and Economic Pressures

Karen Ross, secretary of the California Department of Food and Agriculture, emphasizes the need to support the state’s farmers during these challenging times.

“What we would like to do is focus on smart incentives because, over the years, the cumulative effect of so many regulatory agencies is adding to the complexity … as well as the cost of compliance,” Ross said in a one-on-one interview with Farm Journal during the California Dairy Sustainability Summit. “We’re engaged in a very small pilot project with the state water board to see if it’s possible to cut through some of that [complexity], find ways to ease the burden [on producers] and educate agencies about how complex and costly regulations are.”

In addition to the regulatory challenges in California, Ross is concerned about market disruptions and stresses the importance of compensation strategies to ensure dairy operations can look to the future.

“Secretary Rollins has already made it clear they’ll offer help for farmers through these periods of disruption, and certainly [that was the case] in the first Trump administration,” she says. “What I’m most concerned about is the lost markets that still haven’t fully recovered and the opportunity costs lost. But [Rollins] has been very clear they want to make sure there’s compensation for growers to keep them in business.”

Water Woes

For Ryan Junio , owner of Four J Jerseys in Pixley, Calif., his primary concern is the states’ ongoing water crisis.

“As a dairy producer, this is an ever-growing challenge,” he says, reflecting the sentiments of his fellow producers in the state.

The California water issue is complex and long-standing. Geoff Vanden Heuvel, director of regulatory and economic affairs with the California Milk Producer Council, says some of the surface water that used to come into the Central Valley from northern California was diverted to the ocean to save fish in the early 1990s as part of the Endangered Species Act.

“California has overdrafted about 2-million-acre feet on average over the years,” he says. “We had a crisis in 2014 with a drought and the state decided to regulate groundwater, which they probably should have done 50 years ago.”

Labor Limitations

Layton, Calif., dairy producer Melvin Medeiros says the labor quality is tough and he doesn’t have a magic wand to fix it. In 2019, California began phasing in overtime for agricultural workers. In 2022, the state began requiring any agriculture employees working more than 8 hours a day or 40 hours a week receive overtime compensation.

“I do know when legislation gets involved, it turns into a mess,” Medeiros says. “We’re in that mess now and trying to figure out how to invest in this farm to make it more efficient and cut back on labor.”

David Lemstra’s story illustrates the transition faced by many. After searching for a decade, Lemstra and his family relocated from central California, where they had been established for more than 40 years, to South Dakota. Three pivotal factors — feed availability, easier permitting and processing capacity — led them to their new home where they now milk 4,000 cows and supply Agropur.

One benefit Lemstra has discovered in South Dakota is a more favorable labor market.

“Some locals say labor is very hard, but they don’t know how hard it can potentially get,” he says, appreciating the motivated workforce available in the region.

Regulatory Restrictions

Lemstra describes his family’s coordinated departure from the state as “death by 1,000 cuts,” citing the impact of long-standing political and resource management decisions. California’s overtime labor rule stands out as a considerable obstacle, especially when compared to South Dakota’s business-friendly environment.

As California continues to confront these pressing issues, the resilience and adaptability of its dairy producers are noteworthy. While some, such as Lemstra, found new horizons elsewhere, efforts are ongoing to streamline regulatory processes and stabilize one of the state’s most crucial agricultural sectors.

Mike Boudreaux, Tulare County Sheriff, who also spoke at the California Dairy Sustainability Conference in Visalia this week, expresses the need for the state and federal government to reduce the regulatory burden, thereby allowing greater industry control.

“Some of the issues many of you are facing, quite frankly, just explodes my mind when it comes to large sustainability, manure and different regulations,” he says. “The state of California and the federal government need to lift and reduce the amount of regulation the state can control for our dairy industry.”

Innovation and Sustainability Efforts

Despite the challenges producers continue to face, the dairy industry is making strides in sustainability. California boasts 238 dairy digester projects, capturing methane to create renewable energy sources and contributing to a reduction in greenhouse gas emissions.

“I’m very proud of the work we’ve been able to do on climate smart agriculture,” Ross says. “I love the fact that 24.3 million metric tons of CO2 equivalent reductions in greenhouse gasses are because of dairy digesters.”

When it comes to Highly Pathogenic Avian Influenza (HPAI), Ross is grateful for how the industry has handled the outbreak that started in September in California, six months after it was first reported in Texas and Kansas. As of late March, HPAI has impacted 755 herds in the state.

The path forward for California’s dairy industry relies on innovative strategies, supportive policies and the continuous perseverance of its producers. As the industry adapts, the focus remains steadfast on ensuring the vitality and sustainability of a sector pivotal to California’s heritage and economy.

Your Next Read — California Dreams: Transformation Through Innovation

Digesters

From Farm to 'Shark Tank:' One East Coast Dairy’s Eco-Friendly Pitch

Water Woes, Labor Limitations and Regulatory Restrictions Put California's Dairy Industry At A Crossroads