Michelle Rook is one of the top farm broadcasters and market reporters in the country. She leads a farm department at WNAX that consistently has the highest farm audience ratings in the nation.
Michelle has been recognized for her journalistic excellence being named the NAFB Farm Broadcaster of the year in 2008. She has also won the NAFB Horizon Award, NAFB Newscast and Marketcast Awards, several NAFB News Service Awards and Associated Press recognition. She has received media awards from the SD Farm Bureau, the SD Soybean Association and the SD Pork Producers Council, SD Farmers Union and the National Farmers Union. In 2006 she was also named a Distinguished Alumnus by the SDSU Journalism Department.
Michelle has reported on agriculture from the nation’s capital to the soybean fields of Brazil and has interviewed countless newsmakers including President Barack Obama.
In addition to her radio work, Michelle is also a regional reporter for nationally syndicated ag TV shows AgDay and U.S. Farm Report and covers stories from across the nation. She was also a meteorologist and reporter for KTIV Television in Sioux City, Iowa for nearly 10 years.
She is also very active in the National Association of Farm Broadcasting (NAFB) and in 2006 served as NAFB National President only the second female to hold that office. She also served two years as a national officer and another two as regional vice president for the organization.
Michelle’s agricultural roots are deeply imbedded in this region. She grew up on a dairy and crop farm in eastern South Dakota and her parents are still actively involved in farming.
She has bachelor’s degrees in dairy manufacturing and ag journalism from SDSU, in addition to a master’s degree in journalism and a broadcast meteorology degree from Mississippi State University. She was a State FFA Officer in South Dakota, an American FFA Degree recipient and was involved in 4-H for 11 years.