Latest News From Steve Cubbage

When deciding what technology serves your goals, and to get the most bang for your buck, determine if you need to grow business revenue, increase productivity, reduce costs and/or stabilize daily operation.

Being in control of your data means having full access. Do you receive a digital file of all field activity by a third party? Now’s the time to have a conversion with your ag retailer about data delivery back to you.

Data — a word that packs a punch but can be hard to define. From planting to irrigation, it's necessary to have a digital record of these field activities to participate in sustainability and crop traceability programs.

Steve Cubbage says the upcoming farm bill could decide if the U.S. gets a taste for Europe's recent farmer protests.

Steve Cubbage provides insights on the five areas expected to have the biggest impact on agriculture this year.

Steve Cubbage explores the true intentions behind foreign land ownership, and if it could be planting seeds of risk for our food security and national security.

Three roadblocks rural America faces on the path to electric machinery adoption.

Lack of genetic diversity in crops may lead to an outcome worse than COVID-19.

How much is a farm at risk from a technical tsunami?

Is the magic gone?

The unfortunate reality is that agriculture’s current focus on water issues has been drowned out by all the noise surrounding greenhouse gas mitigation and climate change.

When one takes off agriculture’s rose-colored glasses, the reality is much of the industry’s technology has been held together with digital duct tape and baling wire.

As of January 2022 there were over 1,000 satellites in orbit that fall into the category of Earth observation.

This rate hike was the sixth increase this year, and based on Fed chairman Jerome Powell’s comments following the November meeting, this interest rate rocket ship will continue to gain altitude.

The real elephant in the room when it comes to plant-based foods is not the ingredients or the sometimes over-the-top health claims. No, it is the agenda that comes along with it.

There's a stick, a big stick, with potentially big consequences for those involved in the value chain—all the way down to the farm gate.

How the metaverse will change agriculture’s world

Black swans emerge, to cast shadows of doubt on agriculture’s future

It is clear the current administration sees the USDA and its influence over domestic agriculture as critical to fight climate change. What is not so clear is the definition of a “climate-smart” commodity.

If international trade were an Olympic sport, then the U.S. would have lost this latest round of competition by more than a mile.

Such events show just how vulnerable we are to attacks that can randomly take major portions of our infrastructure off-line without warning.

What do a Thanksgiving turkey and a canary in a coal mine have in common? More than you might think—this year’s turkey has a warning.

The future is here, and for the future of agriculture, it is not a moment too soon.

The lack of key components brings disruption at the absolute worst of times. Missing the window of opportunity to upgrade or add to technology now may very well have decades worth of repercussions.

Ag retail holds one of the strongest hands when it comes to this carbon game. In order to be paid real money for a carbon credit, that credit will likely be tied to proof that the specifics of in-field activities.

If farmers are going to save the planet…you’ve got to make it less risky to do so

In customer metrics, it means 30% more share of wallet.

Undoubtedly, the term “fitness” has become engrained as part of today’s societal norms. Just as it is with personal health, the same motivation should hold true when evaluating the health of a farm

The past decade has been weird and wacky to say the least. It makes you wonder what’s in store for the next 10 years. Here are some possible hints.

Go around your farm on a carbon scavenger hunt.

“What could happen if you could insure up to 105% of your average production? Quick answer: You could be more bold to price production.”

The reality is rural America seriously needs a better broadband plan, and it is time for a louder voice before this next round of money becomes dust in the wind.

Monitor, log and dissect equipment efficiency.