A year and a half after launch, the team at Traction is continuing to make strides in offering farmers easy-to-use, multiple entity accounting software while minimizing double entry.
Traction, a cloud-based accounting software, is now connected to Climate FieldView. This enables field records from FieldView to be assigned actual product and equipment costs from accounting transactions. Traction is the first company to do this type of workflow.
“At launch, we wanted to provide farmers with a tool to track all of their entities separately for tax reporting, yet combine them together to understand the big picture.,” says co-founder Brian Stark. “Our secret sauce is taking your actual costs and revenue from the accounting to drive field profitability analysis. Our recent integrations with John Deere and Climate FieldView makes this process easier.”
Additional functionality Stark highlights includes connecting to banks and credit cards as well as mobile tools to take pictures of receipts then assign those costs to business entities on-the-go.
“We’ve also added more features to the accounting tools and field records, with additional updates coming,” he adds.
Stark says it all adds together to create one place to drill down to exact costs of production.
“Let’s say you use 10 gal. of Roundup on a field, our system can track what you paid for that and assign it to the spray record,” he says. “We can allot repair expenses for a tractor to the fields where it was run. This gives you a clear picture of your true cost per hour, cost per bag of seed, cost per gallon of inputs, and cost of fuel.”
He says users enjoy the ease of use as the biggest advantage to the Traction software.
And with high input costs, the software can provide important up-to-date information for business decisions.
“When you receive your invoice for diesel fuel, use your phone, tablet or desktop to enter as much detail as you like. With our software, you can allocate the cost to machines at the time of entering the bill—or do it later,” he says. “Users can select to allocate the use across all fields or specific fields to know exactly where the cost is trickling down to.”
For agronomists, Traction offers soil sample analysis with connections to major soil labs so sample results are automatically imported into Traction.
Learn more, and request a free 30-day trial at www.tractionag.com
