How do you decide what precision and digital agricultural technologies to adopt? A team of economists from the University of Illinois would like to know. They are inviting soybean farmers in Illinois, Iowa, Minnesota, Indiana, Nebraska, Missouri, Ohio, North Dakota and South Dakota to take a short survey.
Gary Schnitkey, professor in agricultural and consumer economics and soybean industry chair in agricultural strategy, and Joana Colussi, a doctoral candidate in the Department of Agricultural and Consumer Economics, are working with colleagues in Brazil to measure the influence of various communication channels on farmers’ decisions in both countries. The researchers already collected data in Brazil’s top soybean producing states; they ask U.S. farmers in the five Midwestern states to complete the survey during March 2022.
“We need at least 400 U.S. farmers to complete the survey,” Schnitkey says.
The survey takes five to eight minutes to complete, and responses are confidential. At the end of the questionnaire, participants can provide an email address to receive the survey results.
“The results will contribute in a practical way to increase knowledge about the most efficient communication channels for the dissemination of digital agriculture technologies. In addition, this study will support new research in agricultural communication, an area still lacking data in the United States and Brazil,” Schnitkey explains.
