The team at Simplot Grower Solutions emphasizes helping growers achieve their production goals while growing their local community.
Born and raised on the wind-swept plains of Wray, Colorado, Bryan Dickson has spent his life working in agriculture, and for the past 21 years he’s done it as a crop advisor for Simplot Grower Solutions.
“I like to say it’s kind of a one-stop shop,” Dickson said. “You can come in and get everything that you need from your seed corn to your fertilizer to your chemical.”
The Simplot Grower Solutions location also serves as a local gathering place where farmers can talk about their upcoming plans.
“You can come in for a morning cup of coffee,” Dickson said. “We’re an ear to bend to try and figure out how we’re going to make this whole year work.”
Josh Wyckoff, market manager covering Colorado and Kansas for Simplot, related that maintaining relationships with customers is beneficial when planning for seeding, fertilizing, spraying and other grower needs.
“We can truly be a partner to our customers on their farms,” Wyckoff said. “At Simplot, we can focus on helping our customers grow, which is a big deal.”
Community and relationship building
Families are the backbone of farming communities like Wray, and donating time to help the community thrive is vital.
Dickson serves as the secretary of the Wray Fire Department and a coach for his son’s baseball team. “There’s not a lot of us in this town, and it takes a lot of people to make everything work,” Dickson said.
The team at family-owned Simplot understands the importance of community and relationship building.
“We’re a family-owned company, which creates a culture of family within our whole team,” Wyckoff said. “The family atmosphere is unique. It’s great that there’s so much care given to the employees and that it helps us be successful and serve our customers.”
To better aid their customers, Simplot partners with companies such as Corteva Agriscience to provide additional advice and services.
“We rely on those relationships,” Wyckoff said. “Those relationships are important, not only for accessing knowledge and expecting that they know their products inside and out but also expecting that they know how their products work relative to other competitive products.”
Having partners who understand the region and the needs of growers is imperative.
“It goes beyond just making recommendations,” Wyckoff said. “It’s understanding, field by field, what’s happening in our customers’ fields and being able to talk specifically about that and having data to back that up.”
Safeguarding water usage
Being on the western edge of the Ogallala Aquifer, irrigation is a vital component of the success of farmers in the area.
Using the Simplot SmartFarm® platform to test water with probes, Dickson has been able to help growers better utilize their water resources. With new technology from water-holding products, growers are relying less on irrigation, particularly when rainfall levels are above average.
“Irrigation is probably one of the largest expenses a farmer here faces, so we’ve got to figure out how to manage that piece even better,” Dickson said. “With the commodity prices today, we can’t afford to waste a single dollar.”
To learn more about how ag retail supports farmers with expert solutions, visit corteva.us/turnrowtalk.
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