The real elephant in the room when it comes to plant-based foods is not the ingredients or the sometimes over-the-top health claims. No, it is the agenda that comes along with it.
PepsiCo Inc and Beyond Meat Inc said on Tuesday they would form a joint venture to develop and sell snacks and beverages made from plant-based protein.
The U.S. Department of Agriculture’s (USDA) and Food and Drug Administration (FDA) will both be involved in regulatory oversight of cell-culture food originating from livestock and poultry, also known as "fake meat."
A joint meeting on cell cultured meat or “lab-grown meat” could help direct labeling of the emerging alternative protein products, as well as address safety concerns.
Could a meatless revolution curb the cravings of a $900-billion-plus global real-meat market? New money shines brightest, but despite a stampede of investment, the future of fake meat is hardly settled.
Two cattlemen’s organizations are debating what to call lab-grown “meat,” and within that debate is who should regulate the emerging product and possible competitor to beef.
The beef industry is watching the popularity of alternative proteins of plant-based and meatless burgers.
The National Cattlemen’s Beef Association (NCBA) even added fake meat to its policy agenda.
