Derrell Peel - Oklahoma State University

Extension Livestock Marketing Specialist

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The January 1, 2024, beef cow herd inventory was 28.22 million head, down 2.5 percent year over year and a decrease of 3.47 million head or 10.9 percent lower, from the cyclical peak in 2019.
Beef demand has remained remarkably strong since the beginning of the pandemic. Beef demand continues to be challenged with restricted food service, but retail grocery demand remains robust.