My Account
My Account

Eduardo Morales

Technology and Machinery Editor
Latest Stories
poster.jpg
Machinery
Meet “JD:" John Deere’s New AI Assistant for Operations Center
Designed as a conversational partner, the artificial intelligence assistant answers farmers’ questions in real time using customized insights generated from their own field, machine and operational data.
September 01, 2026 04:01 AM
 · 
Eduardo Morales
1980-John-Deere-4440-Tractor.jpg
Machinery
Machinery Pete Warns: Waiting Until Q4 for Used Equipment Could Cost You
Record prices for older, low-hour tractors highlight strong demand as farmers look for alternatives to the price tag of new machinery.
August 28, 2026 03:36 PM
 · 
Eduardo Morales
Machinery Pete Pick of the Week 2026-08-25_1992 John Deere 4455
Pete’s Pick of the Week
Machinery Pete: Used Equipment Continues to Set Records as Demand Remains Strong
A 2013 Kubota M135GX, 2013 Bobcat S590 and a John Deere 4840 find new highs on the auction trail.
August 25, 2026 04:55 PM
 · 
Eduardo Morales
Greeneye_Intellifarms_2.png
Machinery
Intellifarms Partners with Greeneye to Bring AI Spraying to Upper Midwest
Fifth-generation farmer partners with AI sprayer company to help family farms cut costs.
August 25, 2026 02:44 PM
 · 
Eduardo Morales
The leaping deer trademark logo is seen on a sign outside a John Deere dealership in Taylor, Texas, U.S., February 16, 2017. Picture taken February 16, 2017. REUTERS/Mohammad Khursheed
Machinery
UAW Members Reject John Deere’s Contract Extension Proposal
Union rejection centers on how to share the company’s multi-billion-dollar profits amid market uncertainty.
August 24, 2026 03:49 PM
 · 
Eduardo Morales
John Deere
Machinery
UAW to Vote on John Deere Contract Extension Sunday
Union’s counteroffer exceeds company proposal by roughly $500 million as workers prepare to vote on contract extension.
August 21, 2026 04:25 PM
 · 
Eduardo Morales
Steiger_645_Nutri-Tiller_0010_06-26.tif
Machinery
Case IH Expands Nutri-Tiller Lineup with 16-Row Strip-Till System
Nutri-Tiller 1000 series combines with Early Riser planter and FieldOps guidance to reduce costs, improve emergence and maximize yield potential.
August 19, 2026 01:34 PM
 · 
Eduardo Morales
Diesel fuel by Lindsey Pound
Machinery
$1.4 Billion and Counting: $5+ Diesel Squeezes Farm Margins
Geopolitical conflicts and policy failures squeeze already-thin margins as farmers scramble for solutions.
August 13, 2026 09:28 AM
 · 
Eduardo Morales
Machinery Pete Pick of the Week 2026-08-10_1979 Ford F150 Indy 500 Pace Car Edition
Pete’s Pick of the Week
Pete’s Pick: Pristine Pace Car Truck Commands $35K as IH Tractors Test Record Prices
Trucks headline a diverse Iowa estate auction that also featured a 1981 IH 3288 that sold for $36,000.
August 10, 2026 04:26 PM
 · 
Eduardo Morales
Machinery Pete Pick of the Week 2026-08-03_2023 John Deere 8R 410
Pete’s Pick of the Week
Machinery Pete Spotlights Four Can’t-Miss Farm Auctions This August
August auctions feature late-model John Deere equipment from Iowa to Illinois, including a 104-year-old farmer’s low-hour fleet.
August 03, 2026 02:14 PM
 · 
Eduardo Morales
Load More