Purchase one of three available bundles (one corn and two soybean) and receive free glyphosate or glufosinate. Plus 0% financing. That’s the offer Conduit is putting in front of farmers Nov. 25 to Dec. 2.
When farmers log on and purchase a bundle of select AcreEdge products, they will get a glyphosate or glufosinate product matched to those same acres for no additional charge. The AcreEdge portfolio includes adjuvants, foliar nutrient products, seed treatments and biostimulant products.
Launched earlier this year, Conduit spun out from Landus as a separate business that removes unnecessary links in the supply chain with the goal of improving farmer profitability through competitively priced inputs and 0% financing.
“Every farmer buys differently, and there is absolutely still a need for the full service ag retail, like Landus and many others that are out there,” says Landus CEO Matt Carstens. “But as you look at the fastest growing segment, it’s that self-reliant farmer. They are very comfortable buying online; they know what they want to do; they know why they want to do it.”
Regarding this buy three get one offer, Carstens says he doesn’t think there’s ever been anything like it in the market.
“We have gotten fantastic yield results from our farmers, and I’ve received more positive comments on that portfolio of products,” he says. “Our focus is to help farmers be successful, control the controllables, and get the most bushels they can.”
In its first six months of doing business, a leading product for Conduit has become its financing offer.
“We’re nearing having a half of a billion dollars of available financing that farmers have applied for,” he says. “And from Thanksgiving all the way through the holiday season, this financing offers meets farmers where they want to spend money and get ahead of prepay and taxes. There’s a great opportunity to take advantage of 0% financing today all the way through January 15 of 2026.”
Carstens says the special online purchase offers and the financing offers are just two of many examples of how Conduit is targeting taking costs out of the supply chain. With the current economic strain on row crop farming, he says now is the time to bring better efficiency.
“We’ve got to get better at taking the links out of the supply chain and ultimately taking cost out of the supply chain. Think about some of these products that we have that go from a manufacturer to a wholesaler, to a retailer, to a farmer in 2024. That’s nuts. It’s absolutely wrong as a matter of fact,” he says. “Conduit was really built on taking links out. We’ve got to take our costs down. We like to say right now, it runs just slightly over 90% cost savings over our full service model. So comparatively, Conduit is taking 90 plus percent of the cost out that we have in a full service model.”
He adds, “You know every farmer wants to take costs out. But you can’t do it today in a completely full service model. If that’s the goal of the farmer, we’ve got to look at the world differently, and Conduit is going to do just that.”
Carstens says there are examples from the consumer world with how technology has improved the purchase process giving nod to Facetiming, less than one hour delivery via Amazon or Doordash, and others.
“Today is a different day than the past when our ag retail business structures were formed. If we don’t take a step back and look at some of these problems from the farmer side, we are missing a real opportunity. There’s got to be parts of our channel that’s got to be collapsed,” he says.
Through the buying timeframe of the 2025 crop year, Conduit has additional offers forthcoming.
