The next generation of Weed control: Introducing Liberty® ULTRA Herbicide

As farmers face the ever-growing challenge of resistant weeds, the need for effective and innovative solutions has never been more critical.

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The Best Liberty® Yet
(CREDIT: BASF Corporation)

As farmers face the ever-growing challenge of resistant weeds, the need for effective and innovative solutions has never been more critical. Farmers are seeking reliable, effective weed control tools.

Enter Liberty® ULTRA herbicide, the best Liberty yet. The unique formulation of Liberty ULTRA will ensure U.S. farmers can manage even the toughest weed challenges with confidence.

Matt Malone, Liberty ULTRA product manager, emphasizes the significance of this new tool: “Liberty ULTRA is not just another herbicide; it’s a game-changer.”

Unmatched Performance

The standout feature of Liberty ULTRA is the innovative Liberty Lock Formulation. This breakthrough technology locks droplets onto leaves and penetrates weeds. Liberty Lock is why Liberty ULTRA weed control outperforms generic glufosinate. It locks in three times more herbicide into pigweed compared to its counterparts, ensuring that farmers achieve maximum efficacy with every application. In head-to-head comparisons, Liberty ULTRA wins nine out of ten times, delivering 20% superior weed control. It’s also half as likely to require a respray compared to generic alternatives, allowing farmers to focus on their operations rather than battling weeds.¹

Customer convenience through enhanced efficiency

Liberty herbicide is likely to be many farmers’ most critical herbicide in 2025. Now, thanks to BASF’s Glu-L™ Technology, farmers and retailers can cover more acres with every gallon by choosing Liberty ULTRA. This revolutionary technology refines the active ingredient to its most herbicidally active components. With a 24-29 fl oz/A recommended use rate for corn, cotton, and soy, farmers and retailers stand to cover 50% more acres than generics. Every box, bottle, tote and tank are now more efficient thanks to Glu-L Technology, making Liberty ULTRA Herbicide more convenient for every customer.

A Team You Can Trust

When choosing a herbicide, the quality of its ingredients and formulation is critical. Liberty ULTRA is backed by the BASF team. Specifically, the local sales teams are rated #1 by farmers for three consecutive years2, reflecting their dedication to providing support and expertise on which farmers can rely.

Liberty ULTRA herbicide is more than just a new product; it’s a vital tool in the fight against resistant weeds. With its advanced formulation, unmatched performance, and ease of use, it is designed to meet the needs of modern agriculture. Farmers can trust Liberty ULTRA to deliver best-in-class weed control, allowing them to cultivate their crops with confidence and efficiency.

As Malone notes, “The value that Liberty ULTRA brings to farmers is unparalleled, making it an essential addition to their weed management strategies.” With Liberty ULTRA, the future of weed control looks bright, and farmers can look forward to a more productive and prosperous season ahead.

For more information on how Liberty ULTRA can benefit your farm, contact your BASF representative today or visit Liberty-ULTRA.us.

1 BASF sponsored field research trials 2022-2023, 52 trials, nationwide.

2 Stratus Farmer survey 2021-2023.

Always read and follow label directions. Glu-L is a trademark and Liberty is a registered trademark of BASF. All other trademarks are the property of their respective owners and use of any such trademark does not imply any affiliation with or endorsement by its owner. ©2024 BASF Corporation.

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