Ducks Unlimited (DU) and National Sorghum Producers (NSP) have announced a partnership to focus efforts on water savings and market innovation. The goal is to support growers and rural communities in water efficiency efforts that:
- expand waterfowl habitat
- recharge below-ground aquifers
- support new value-added opportunities around ‘water-smart’ commodities
“If there’s one thing that ducks and agriculture both need it’s water,” says Adam Putnam, DU CEO. “DU and NSP have a shared interest in conserving America’s precious water resources, and our collaboration will enable us to achieve success that wouldn’t be possible alone. Together, we’ll promote voluntary, water-smart agriculture practices, and we look forward to finding new, innovative methods of leveraging our natural resources for the benefit of waterfowl, other wildlife, producers, and communities.”
“National Sorghum Producers has long championed innovative, sustainable practices that enhance agricultural productivity while preserving our vital natural resources,” says Tim Lust, NSP CEO. “Sorghum, known as The Resource Conserving Crop, serves as a water-sipping alternative to more thirsty crops, making it indispensable in water-stressed regions. This partnership with Ducks Unlimited further solidifies our dedication to foster water-efficient solutions that enhance both crop productivity and the protection of precious water resources.”
“In many regions like the Great Plains, water resources are becoming more finite and presenting challenges to wildlife, agriculture, and the industries they support,” says Billy Gascoigne, DU director of agriculture and strategic partnerships. “The need to leverage resources, expertise, and market innovation is greater now than ever. This partnership looks to do just that.”
“We recognize the importance of proactive water management to maintain sustainable farming landscapes,” says Matt Durler, NSP managing director of climate-smart sorghum. “This collaboration is a commitment to balance water-wise farming with environmental stewardship and ensure communities that rely on agriculture and waterfowl habitats will flourish for generations to come.”


