Greeneye Selects Salina for North American HQ

Central Midwest location aims to streamline regional distribution and field testing as the company expands crop compatibility for 2027.

Dual Line Installation (3).jpg
(Greeneye Technology)

Farmers with Greeneye Technology will have easier access to company support with a new North American headquarters in Salina, Kan.

Greeneye, which specializes in aftermarket, AI-enabled targeted spraying systems featuring dual-line and dual-tank configurations, selected Salina for its agricultural proximity, operational capacity and dedicated land access for research and development.

“The ability for us to have a location that has access to land for testing allows us to continue to improve the existing product line and also future development work,” says Keith Crow, general manager for North America at Greeneye Technology.

Greeneye will roll out the facility in two phases. The first phase will prioritize operational capacity, inventory storage, installation playbooks and engineering testing resources. Phase two will include non-field roles, team meetings, customer events and dealer training programs. Greeneye is scheduled to move into the facility in November to prepare for the 2027 season.

Crow believes the central Midwest location will streamline regional logistics and grower support.

Algorithm Upgrades and Expanded Crop Compatibility

Because farmers own their Greeneye machinery, the systems capture real-time field imagery during operation. Greeneye uses this operational imagery to grow its machine-learning models, delivering technology and algorithm updates twice a year.

The Greeneye system currently supports eight crop types:

  1. Corn
  2. Soybeans
  3. Cotton
  4. Edible beans
  5. Wheat
  6. Barley
  7. Triticale
  8. Sorghum

In 2027, they will also be supporting sugar beets, peanuts, oats and canola.

“We also do have a model that highlights broad leaves and grass,” Crow says. “It’s helpful for the cover crop farmers to have the ability to be able to go through their cover crop and only target the broadleaf weeds in their crop.”

Milestones and Chemical Reduction from the 2026 Season

During the 2026 growing season Greeneye operated across 12 states. As they treated more than 500,000 acres, the company was able to achieve an average herbicide reduction of 81% with more than 98% weed detection accuracy.

In total, farmers from across the nation using their technology saved an estimated six million gallons of chemicals. The company was able to calculate these numbers by sitting down with current customers to see how they react to and work with the company’s product.

“The customer base is seeing strong return on investment based on the chemical savings, but also based on the yield benefits of target spraying,” Crow says.

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