New Holland Launches Autonomous Baling Technology And Mobile App, Marks 50 Years Of Baler Innovation With Brand Refresh

New Holland announces its autonomous bailing solution, a new mobile app, as well as a brand refresh with the transition of its haytool styling to a striking yellow.

PB450_MY25_003 copy.jpg
PB450_MY25_003 copy.jpg
(New Holland)

New Holland is steering toward autonomous baling with the introduction of IntelliSense Bale Automation.

A novel technology, IntelliSense Bale Automation reportedly transforms the way customers and operators approach large square baling by delivering an automated solution for farmers.

The new system is compatible with Class 3 ISOBUS tractors — specifically, the T7 LWB, T7 HD and T8 from New Holland — and model year 2022 and model year 2023 New Holland BigBaler Large Square Balers.

Immediate integration is available now as a New Holland dealer-installed service. Starting in 2025, customers will have the opportunity to place orders for it as a factory-fit option.

“For large square baling operations, it’s an indispensable asset for their future by improving bale harvesting while helping them meet operational demands,” says Brad Littlefield, precision marketing manager, dairy and livestock segment for New Holland.

Lasering in on Windrows With Precision

IntelliSense Bale Automation is an automated baling system that focuses on feedrate and swath guidance by combining two operator-assisted baling modes:

  • SmartSteer swath guidance acts as autosteering for automated navigation of the tractor and baler along the windrow.
  • IntelliCruise II controls tractor speed, responding to variation in material feedrate into the baler. The operator sets the number of slices per bale target and the maximum speed limit.

The cornerstone of IntelliSense Bale Automation is integrated LiDAR (light detection and ranging) sensing technology, believed by New Holland to be the first application of its kind in ag. Installed on the front end of a tractor cab roof, it emits laser pulses to calculate distance based on reflections from the windrow.

The new system aims to increase four elements critical to operations and operators:

  • Increased baling productivity.
  • Improved bale quality.
  • Reduced fuel consumption.
  • Enhanced operator comfort.


“At the heart of our design is a commitment to putting operators first and creating technology that addresses their most important needs,” Littlefield says.

Rolling Through Time: 50 Years of New Holland Round Balers, Plus A New Mobile App

Beginning in 2024, New Holland is steering toward a unified brand image and global identity with the transition of its haytool styling to a striking yellow. The yellow transition begins with commercial haytools for late model year 2024, then unfolds in model year 2025 to include Pro-Belt round balers.

“This shift marks our dedication to pushing boundaries and providing farmers with tools to not only stand out in the field but also improve their efficiency and experience,” states Carlo Lambro, brand president of New Holland.

New Holland has also unveiled its latest innovation, the Bale Manager mobile app. This technology allows operators and customers to control and visualize baling data from their smart devices, including:

  • Store data.
  • Monitor baling activity.
  • Simplify accounts receivable.
  • Export data.
  • Search through completed jobs.


The app is available for download on the App Store and Google Play platforms (with the necessary components readily accessible from a local New Holland dealer).

To commemorate the 50th anniversary of its round balers, a year-long celebration is in store. To participate, New Holland round baler owners can submit their story and a photo of their baler online or by scanning a QR code at their local New Holland dealership for a chance to win a commemorative prize pack.

Please visit your local New Holland dealer to learn more about the Round Baler 50th Anniversary contests, prizes, and enhanced warranty offers for owners.

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