For the past five years, the team at Traction Ag has been working to put all of a farmer’s accounting records in one place as easily as possible. And this past week, they unveiled the next level of achieving that goal via a partnership with Growmark’s FS member companies to enable seamless synchronization of FS bills directly into Traction Ag’s cloud-based platform.
The integration with FS and its ag retail businesses brings three key benefits, according to Brian Stark, co-founder of Traction Ag:
- Simplifying billing with automation
- Reducing errors or miskeys in data input
- Saving time
“No one really likes the manual process of accounting, but accuracy in business is important,” Stark says. “At the same time, we can save farmers time so bills don’t pile up and everything is accurately accounted for.”
He shares an example of a manual bill process that may take three minutes or more for every bill, however with the new Traction Ag functionality, the same bill took less than a minute to enter.
“We are using cutting-edge technology in farm accounting, and it also makes our partners easier to do business with,” he says. “Farmers can avoid the paperwork nightmare and focus on farming—the time savings is super important.”
Traction Ag’s cloud-based accounting software also has APIs with John Deere Operations and Climate Field View. Stark says it’s unique offering is being focus on agriculture and providing for breakeven per bushel, field level profitability, inventory management and more.
“Our new integration with FS shows how we can also bring in the retail inputs and agronomy side of the farm business, and now we have a foundation layout so we can continue to work with other retail partners and make accounting easier for farmers and everyone they do business with,” Stark says.
