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This tractor sold on June 5.

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Why does the maker of popular foods like Frosted Flakes and Rice Krispies care about soil health? The company says it’s all about a more sustainable future. Farmers and the Kellogg Company are partnering to ground-truth the benefits of conservation methods, such as cover crops. “We seek to understand what are the areas of opportunity, what are the needs, and they vary,” said Diane Holdorf, Kellogg Company’s Chief Sustainability Officer. “What works on one acre, doesn’t work on another acre, much less state-to-state, crop-to-crop.”

This combo sold in Missouri this past week.

Wal-Mart says it typically sells 10 times more cantaloupes in June, when it can buy from U.S. farms, than it does in December, when the melons are grown farther south. Most retailers don’t have the mojo to do anything about it.

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AGDAY

To meet the ballooning demand from China’s newly wealthy middle class for a greater variety of foods such as meat, fruit and vegetables, China needs bigger, more efficient and safer farms. But that poses a huge dilemma for the state: if it allows all these little plots to be consolidated, it could put millions of rural workers out of a job.