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Chicken’s popularity has increased greatly due to its use in home cooking, processed foods and restaurants. The beef industry has struggled to rebrand and innovate.

AgDay TV Markets Now: Shawn Hackett, Hackett Financial Advisors says corn, beans and products see profit taking Monday ahead of the WASDE, watching extended weather. But will USDA actually cut yield on Wednesday?

Trade started the week off strong with steady gains across the board as forecasts turn hot and dry next week.

Corn, soybeans and products end higher on profit taking, report positioning, drier extended weather. Wheat mixed on spreads. Cattle bounce, while cotton falls. Shawn Hackett, Hackett Financial Advisors.

Grains mostly higher led by soybeans on drier extended weather, corrective buying and pre-report positioning. Will USDA lower yield this soon? Cattle and hogs trade mixed. Randy Martinson, Martinson Ag has more.

Grains higher on disappointing rains corrective buying, strong soy products, which spilled over into wheat. Cattle see profit taking w/lower boxed beef. While the dollar was down last week. Darin Newsom, Barchart.

In eastern Kansas and Missouri, harvest is happening at a historic pace, but western Kansas is overcome by so much rain that winter wheat fields are now overgrown by weeds making those fields unharvestable.

Jon Scheve discusses bean highlights from the recent USDA report and estimates where bean prices will go based upon different national yield averages.

Darren Frye of Water Street Solutions says grains slide on favorable weather and the anticipation of the July WASDE report and the possibility of USDA cutting yield.

Despite long-standing trends showing an increase in meat consumption as countries’ incomes rise, a shift seems to be occurring.