Hunt's Responds to "Non-GMO" Tomato Backlash

December 30, 2016 09:14 AM

A new anti-GMO campaign by Hunt’s is creating quite the reaction.

Last week, the company announced, “No matter how far afield you look, you won’t find a single genetically modified tomato among our vines.” The announcement included a video showing a tomato field with a sign saying, “No GMOs in sight.”

This caused a flurry of responses from farmers, consumers and scientists, criticizing the company of pandering to the superstitions of misinformed extremists since no tomatoes are genetically modified.

The company released a statement on their Facebook responding to the criticism by saying:

"Sorry for any confusion caused by our post earlier in the week. Many people are interested in what's in their food and we want to provide them with the information they are looking for. While it’s true that all tomatoes are non-GMO, there are tomato products that contain genetically engineered ingredients. We recently updated many of our tomato products including diced and crushed to meet Non-GMO Project Verification standards, so look for the seal at shelf."

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Spell Check

Deborah Cottrell
newberry, FL
12/29/2017 02:19 PM

  I hate that all these companies are pandering to ignorance. The Non-GMO project's sole goal is to eliminate biotechnology as a source of increasing availability of food and keeping cost down. Genetically engineered products are at least as safe as their organic counterparts (and much safer, in some cases), so this is just caving in to fear-based marketing by the Organic Consumers Association (which funds the Non-GMO Project).

1/1/2017 09:09 PM

  Give the customers what they want, and they sure don't want GMOs. Hunts is smart in that they know what the marketplace wants. When was the last time you were in the grocery store and saw an aisle labeled "GMO Foods"? It ain't gonna happen. Get used to it.

Dean Okimoto
Waimanalo , HI
1/1/2017 01:26 AM

  I will not be buying anymore of Hunt's products going forward. It is very disconcerting when such a large company that I would think, would be farmer friendly, puts out such incomplete information on their products!!! I will also spread the word of your complete insincere attitude!!!


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