Study: 82% of U.S. Households Buy Organic Food Regularly

March 24, 2017 12:00 PM

More than 82% of U.S. households in the lower 48 states buy organic food on a regular basis, according to a survey summary published Thursday by the Organic Trade Association (OTA). The trade association says the results build a strong case for continuing financial support from USDA under the leadership of Sonny Perdue, the nominee for agriculture secretary.

"The organic community is looking forward to working with the new leadership at USDA,” says Laura Batcha, CEO and executive director of OTA. “We are eager to show how important adequate funding is to support a strong organic program and to help organic to continue to become a part of healthy diets of households throughout our nation – including Mr. Perdue's home state and rural states from coast to coast."

Organic accounts for 5% of total U.S. food sales and amounts to $40 billion in annual spending, according to OTA.

The states where organic-food consumption is growing fastest are:

  1. North Dakota: 85.6% of households
  2. Rhode Island: 88.3% of households
  3. Wyoming: 90% of households
  4. South Dakota: 68.9% of households
  5. Wisconsin: 77.6% of households

To collect survey data, Nielsen selected geographically and demographically diverse households to reflect the U.S. population. Families used a home scanner to record all bar codes for food purchases for in-home consumption. Nielsen has used this methodology since 2002.

Read the full version of the news release.  

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Spell Check

Ed hortman
Reynolds, GA
4/4/2017 02:50 PM

  If organic foods nationwide accounts for 5% of food sold. I find it hard to believe 80 plus percent of households are purchasing organic products Something is wrong with the sample population and the statistics Lies, damn lies and statistics is the quote that comes to mind Everyone has an agenda to promote, often at the expense of truth. I'm not knocking organic. I think it is a great and growing market segment. But this article needs serious scrutiny.

Williston, ND
3/24/2017 01:12 PM

  82% of households buy organic REGULARLY but organic is only 5% of food sales. How do those numbers stack up? I have nothing against organic but I would question the 82% number.

Craigville, IN
3/25/2017 03:33 AM

  How do those numbers stack up? They stack up because the survey said that 82% by some organic items regularly. It didn't say that they buy everything organic. They point is that 4 out of 5 consumers already buy SOMETHING organic. And the organic share of the food dollar is the fastest growing segment of the food industry. It's not a great leap to envision that people that are already buying organic will continue and increase the number of organic items that they purchase.


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