Greg Peterson, known as Machinery Pete, has built a network of 950 regional auctioneers, 600 ag lenders, 2,000 implement dealers and thousands of farmers throughout the U.S. and Canada. Since 1989, Machinery Pete has compiled more than 500,000 auction prices on used farm and construction equipment sold throughout North America. A widely sought-out speaker, Peterson regularly presents to farmer and investor audiences. He has more than 44,000 Facebook fans. In 2014, his YouTube videos tallied 6 million minutes. In 2015, Machinery Pete launched a dealer listings site with analytics and marketing services for equipment dealers. Peterson is the multimedia expert on used equipment values for Farm Journal Media, including print and broadcast. Going into its third season, Machinery Pete TV, a weekly 30-minute show, launched on RFD-TV in November 2013.
