Steve Cubbage

Latest Stories
Being in control of your data means having full access. Do you receive a digital file of all field activity by a third party? Now’s the time to have a conversion with your ag retailer about data delivery back to you.
Steve Cubbage provides insights on the five areas expected to have the biggest impact on agriculture this year.
How much is a farm at risk from a technical tsunami?
Steve Cubbage explores the true intentions behind foreign land ownership, and if it could be planting seeds of risk for our food security and national security.
Three roadblocks rural America faces on the path to electric machinery adoption.
Lack of genetic diversity in crops may lead to an outcome worse than COVID-19.
How the metaverse will change agriculture’s world
In customer metrics, it means 30% more share of wallet.
Monitor, log and dissect equipment efficiency.