Real Farmers. Real Stories. Real Impact.
As farmers strive to do more with less, they’re turning to technology for help, especially when it comes to applying herbicides. The Driving Technology series showcases farmers who have found ways to use available tech to spray fewer chemicals on their fields while protecting both their crops and their yields. By showcasing powerful sustainability success stories from across the U.S., Driving Technology inspires farmers and informs consumers about what’s happening — and what’s possible — in today’s changing world of agriculture.
Meet the Mavericks
From Race Car Driver to Arkansas Farmer, How Travis Senter's Obsession With Data is Paying Off
It's not often you hear of a farmer using virtual reality or an artificial intelligence chatbot on the farm, but coupled with real-time data through John Deere Operations Center, this Arkansas farmer is truly taking technology to a new level.
No Hands: Young Illinois Farmer is Now Taking Planting Tech to New Heights
Heath Huisinga is always eager to investigate new tech for his farm in Casey, IL. This year, he’s using John Deere’s AutoTrac Turn Automation, which frees him to focus on the planter rather than on driving the tractor.