If it’s futuristic and cutting edge, it’s being shown at the annual Consumer Electronics Show (CES) in Las Vegas.
This was my second time attending the all-things-tech-Super Bowl, where farm equipment companies like John Deere, Kubota, and others have set up shop to help educate consumers on all the cool and useful technologies that our nation’s farmers are using to help them harvest and put a healthy crop in the bin each year.
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You can see my coverage of what most of the manufacturers focused on ag unveiled at the show at the link above. There were also several underlying themes among what was shown on the farm tech side that I’ll discuss further below:
Artificial Intelligence (AI) is everywhere and its becoming what Big Data was a decade ago: While the tail end of 2024 saw a growing trend of digital platforms that use Generative AI to help farmers get general agronomic advice faster than having to ring up a local agronomist – Taranis, Syngenta, and others dropped GenAI portals specifically for farmers – a lot of the talk at CES went beyond GenAI to look at the coming wave of AI Agents and Physical AI. And consumer facing companies like Samsung and LG were making the case for the democratization of AI across all walks of like.
For ag usage specifically, most of the talk focused around hyper-focused AI Agents that aggregate billions of data points that will soon be available on-demand to help farmers make informed management decisions. One example is a farmer relying on a specific AI Agent for soil health advice, and then having another one for tank mix recommendations, and then yet another agent that helps them with seed variety selection.
Physical AI refers to the use of AI in automated driving applications – like John Deere’s Next Generation Perception Kit that automates the function of a large 9RX tractor as it pulls new John Deere tillage implements – to give farmers the option of getting field work done without a dedicated operator in the cab. Physical AI is already here in agriculture in many forms and machines, and farmers will start to see more and more of it as equipment OEMs help them tackle the labor crunch with automated machines and robotics.
Aside from AI Agents that give advice and Physical AI to control and automate machines, NVIDIA CEO Jensen Huang shared during his keynote speech that everyone in the near future will need what he is calling “AI Supercomputers” and that of course includes farmers. Huang also talked about AI Agents, which you can read more about here.
Digital Twins of your farm could be your next plot trial testing ground: Ag companies at the show were also talking about the coming wave of digital twins, where farmers use AI-based software to create exact digital copies of their fields and farms. They can then run a multitude of simulations revealing how various products/technologies/management practices will affect yield and the farmer’s financial bottom line. The main benefit being that it’s all done in a digital environment before the farmer fully commits to spending money on products and devoting the time and expertise that it takes to setup real world field trials. It sounds almost like having a cheat code in older Nintendo games that allowed you to skip some of the less exciting levels and go right to the final boss.
Augmented vs. Full Autonomy: Farmers that are comfortable with technology and automation are more and more comfortable handing over machine controls for some of the less-technical field tasks, like tillage work or pulling the grain cart alongside the combine during fall harvest. And there’s also something to be said for autonomous technology that helps a new, less skilled operator complete field work to the spec the farmer requires. But talk with any farmer and they’ll tell you they still enjoy driving the tractor during spring planting, or driving the combine and seeing the yield monitor data come in.
Before farming reaches full autonomy – augmented autonomy, or autonomous machines that work alongside of the farmer and make his/her workflow more efficient, is where the companies creating autonomous machines in agriculture today are seeing the most farmer interest. That holds particularly true in high value crops like berries, nuts, and other fresh produce crops, as well as in regions where manual labor is expensive and not widely available like California or overseas in England and Australia. Small, multipurpose field work bots like Kubota’s KATR and Kioti’s AI Agri Robot RT 100 are just a small sample of how multipurpose, modular “helper robots” will be relevant in specialty crop farming.
Okay, now that we have those trends fleshed out, here’s what you really want to see: the 5 coolest vehicle technologies that I saw at CES 2025.
Aptera’s Solar EV car: Its design looks like something straight out of the Jetson’s cartoon, but Aptera says its Solar EV car uses integrated solar panels on the car’s body to harness the power of the sun. The car is equipped with 700 watts of integrated solar cells, which Aptera says enables a user to drive up to 40 miles per day completely off the grid and enjoy 400 miles of range per full charge. Learn more here.
Xpeng AeroHT Land Aircraft Carrier Concept Vehicle: This was certainly one of the wildest concept vehicles on the show floor and it drew a crowd all week. A six wheeled compact van (pictuted top of page) that can store and deploy a two-person fold up eVOTL (electric vertical take-off and landing) drone. The drone automatically recharges when it is docked in the back of the van, which the company says has a 600-plus mile range. Learn more here.
Sambo Motor Group’s eVOTL Air Taxi: The South Korean automotive manufacturer unveiled a two seat, hydrogen-electric air taxi at the show. As much as I love drone technology, something tells me most of us would jump at going around in circles for five minutes in a malfunctioning Waymo ground taxi versus jumping into something like this for a quick ride-share trip back to the hotel. Learn more here.
Manta M4 Lightweight Personal eVOTL drone: the sleek $300,000 flying device uses three propellers to take off from land or water, and can fly at 65mph for up to 30 minutes using its electric battery. And get this: because it only weighs 250 pounds it is considered an “ultra light” craft under FAA regulations and therefore can be flown without a commercial pilot’s license. Manta reps said they will begin shipping units in the next month. Learn more here.
Honda Motor Company 0 SUV and Sedan: These two EVs look like something straight out of the movie Tron, but its not Sci-Fi. Both are real EVs that Honda plans to begin manufacturing in 2026 in my home state of Ohio. The sedan and SUV both feature an Asimo operating system (OS) onboard, which is based off the same AI platform that is in Honda’s Osimo robots. The cars will feature autopilot capabilities rated up to SAE Level 3 – which means they will be fully autonomous with a human in the driver’s seat but still have the option of the human taking over full control if needed. Learn more here.
Bonus Video: This fun soccer playing robot from the Hamilton Beach booth. It’s no Kevin De Bruyne or Messi, but it was fun to have a bit of footy with this little guy in between booth visits. In the words of Dani Rojas, Futbol is Life!
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