A recent Farm Journal Farm Country Update webinar took a deep dive into the data behind farmer’s technology adoption motivations and how ag marketers can reach early ag tech adopters.
As farmers embrace Smart Farming and digital agriculture solutions in greater numbers, machine connectivity is the uniting force that enables all of the potential to pay off in the end.
John Deere, Kinze Manufacturing, and Ag Leader Technology announced a collaboration agreement that the companies say will make it easier to integrate each company’s equipment and technology solutions.
“We are really in a second phase of ag tech,” says Ryan Raguse, co-founder of Bushel. “We aren’t in an overly mature state—we’re still somewhere in the middle ground."
The new 45Z tax credit passed in the Inflation Reduction Act, slated to take effect Jan. 1, 2025, means a farmer's carbon intensity score will soon be worth more, especially if your corn goes to an ethanol plant.
When deciding what technology serves your goals, and to get the most bang for your buck, determine if you need to grow business revenue, increase productivity, reduce costs and/or stabilize daily operation.
Being in control of your data means having full access. Do you receive a digital file of all field activity by a third party? Now’s the time to have a conversion with your ag retailer about data delivery back to you.
Rick Rice, AMVAC director of application technology, says grant programs aren't meant to forever subsidize a particular practice, but instead act as a catalyst for new participants to see its benefits.
It might surprise you, but it's not an "I" state. According to USDA data, the top five states using precision ag technologies account for half of the 2022 cash receipts for corn (52.6%) and soybeans (45.7%).
Climate FieldView announces new capabilities in FieldView Plus for 2024, including more personalized features available through the new FieldView Premium subscription tier, improvements to FieldView’s in-cab experience.
Deere drew them in with practical yet cutting edge displays – like an iPhone controlled 8R tractor running field tillage – driving the conversation forward with a fun spin on its tech stack and cotton production.
Utilizing the Starlink network, this solution will allow farmers facing rural connectivity challenges to fully leverage precision agriculture technologies.
Farmers and crop consultants will be able to select a soil type, crop type, geographic region, and soil test extractant on the FRST website to receive unbiased soil test recommendations.
“The modem, along with the G5 Universal displays and StarFire 7000 Universal receiver, provide customers with a pathway to the future of precision ag,” says Ryan Stien, marketing manager for John Deere.
Now partnering with more than 2,400 grain facilities in the U.S. and Canada, Bushel amped up its drumbeat to digitize the grain trail and kill the need for the traditional paper trail.
Mineral CEO Elliott Grant says, “Five years from now, I would hope the tools we imagine, a machine learning enabled co-pilot for example, is no more remarkable than using Google Maps for navigation.”
The app was launched on Dec. 1, and the company says while its launch was intentionally kept quiet, its growth and usage rate in the first month have propelled the company to bump up the expansion plans.
AgLaunch is hosting 8 row crop agtech start-ups for the 2022 AgLaunch365 Row Crop Challenge. Up to five teams will be selected for the AgLaunch365 Accelerator and on-farm trials with AgLaunch Farmer Network members.
“The more tech we can develop to allow farmers to get productivity out of their land without having to spend so much money on fertilizer and inputs, the better off everybody is,” says John Deere's Julian Sanchez.
The strategy is propelling the business to reach the sweet spot when sustainability, productivity, and profitability overlap for its business and the business of its customers.
According to Brett Bruggeman, president of WinField United, the opportunities around carbon markets are bringing a stratification in the ag retail business.
The combining of the two networks will also form a near-national footprint for field testing of products and services. Additionally, down the path, CHS and Growmark can provide distribution capabilities for the startups
Cyber criminals struck the agricultural industry once more. This time, a dairy processing company in Wisconsin. Senators Grassley and Ernst take the Floor while Resilience’s Davis Hake talks insurance.
Allison Nepveux, Director of Sustainability at Bushel, details the intersection of technology and supply chains and how it’s opening opportunities for grain elevators and farmers in digitizing their business.
“This gives us the opportunity to continue to build out the digital infrastructure needed in U.S. agriculture,” says co-founder of Bushel Jake Joraanstad.
Cristian Barcan: “Feeding the world more sustainably is about continuous improvement. Every farm has a unique sustainability journey that has defined their success as a contributor to the food supply chain thus far”
Ag retail holds one of the strongest hands when it comes to this carbon game. In order to be paid real money for a carbon credit, that credit will likely be tied to proof that the specifics of in-field activities.