InfoAg Conference Partners With The Scoop, Trust In Food

The Scoop and Trust In Food, a Farm Journal initiative, have been named exclusive media partners of the 2021 InfoAg Conference, presented by The Fertilizer Institute. The event is set for Aug. 3-4, 2021, at the St. Louis Union Station Hotel. 

For more than 25 years, InfoAg has remained the premier conference on the practical application of precision agriculture. Now under management by The Fertilizer Institute, the conference will expand to include a broader reach of tools, technologies, products and practices that crop advisers can use to advance agriculture. The conference will build on its strong history of educating crop advisors and agricultural retailers with the integration of a broader perspective of solutions to support the 4R Nutrient Stewardship framework. More than 1,200 ag professionals attended the event in 2019. 

“Our media partnership with The Scoop and Trust In Food will strengthen and amplify the outstanding educational content delivered via the InfoAg Conference,” said Corey Rosenbusch, CEO, The Fertilizer Institute. “The Scoop serves an audience of farmers’ trusted advisers, including crop consultants and retailers, who are essential to advancing the future of precision agriculture, while Trust In Food helps farmers, advisers and the conservation community take the next steps on the path toward a more sustainable ag and food future. We’re grateful for Farm Journal’s partnership in bringing this kind of education and information to the market.”

As a component of the media partnership, The Scoop and Trust In Food will host two educational sessions at InfoAg, one titled “Carbon Success Stories and Pitfalls,” and the other titled “Bridging the Gap With Farm Data.”

“The carbon market ecosystem is changing by the day,” said Margy Eckelkamp, editor of The Scoop. “As a result, the need for on-farm data usage and application has never been greater. InfoAg represents a tremendous platform for authentic conversations about these topics and the role of crop consultants, ag retail and other trusted advisers in helping farmers and the industry benefit from these opportunities.”

Trust In Food research shows there is a tremendous information gap — and often a trust gap — as farmers explore the possibilities of carbon markets and data gathering. 

“We look forward to bringing those insights plus analysis on the opportunities facing channel leaders who can successfully help farmers navigate this new world of precision agriculture and ecosystem services,” said Amy Skoczlas Cole, executive vice president, Trust In Food. 

To learn more about InfoAg or to register, visit InfoAg.org.