Announced today, John Deere has acquired Harvest Profit, a farm profitability software company based in Fargo, N.D.
John Deere leaders said this acquisition target illustrates its goal to provide technology that provides for its farmer customers to make data-driven decisions.
“Harvest Profit builds on the John Deere goal of providing cutting-edge technology solutions that empower our customers to make more informed decisions,” Lane Arthur, Vice President, Data, Application, and Analytics at John Deere said in news release. “This software provides financial visibility for the customer of their operations enabling confident and proactive management decisions that make them more profitable and sustainable.”
Harvest Profit was founded in 2015 by Nick Horob, and the company has focused on software for cost and profit tracking.
“Harvest Profit software helps farmers forecast and measure profitability on a field-by-field basis,” Arthur said. “This software will provide John Deere customers with a forward-looking financial lens, better visibility into their farms’ profitability, and insights to help them make the best possible decisions managing their operations.”
Its software previously integrated with John Deere Operations Center, and John Deere customers will continue to be able to use the software in the John Deere Operations Center.
Financial terms of the agreement are not public.
