He sold your grandfather a tractor back in ’73, likes the look of a clean lawn, and every morning he checks the chicken coop for fresh eggs. And now he’s John Deere’s first-ever Chief Tractor Kid.
Yep, you heard that right: John Deere is partnering with Jackson Laux, a 9-year-old farmer from Indiana and viral social media sensation known for his love of tractors and farming. Jackson will create content for Deere’s social media channels throughout the next year to bring awareness to the people in agriculture.
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“Creating content alongside Jackson will help us introduce agriculture to a new generation in fun, unique formats that capture the true day-to-day life of a farmer,” said Jennifer Hartmann, global director of strategic public relations and enterprise social media.
Jackson went viral on TikTok in November 2023 when his cousin posted a video of him in response to the comment “farm kids are just built different”. Coined as the youngest tractor expert by his followers, Jackson has worked on his family’s farm in “good old South Whitley, Windy-ana” since the day he could walk. The good natured Indiana farm kid comes from a family of fifth-generation farmers.
@justbeckythings Reply to @peachstatehomesteader he sure is….8 years old & already owns his first of many to come @johndeere ♬ original sound - Becca
“Farming is really cool, and I want to show other kids my age why they should get into farming too. And show farmers of all ages why they should take the time to teach us younger ones,” Jackson said.
Watch the story unfold on TikTok and Instagram by following @JohnDeere.
And in the words of Jackson: “That’s all she wrote.”
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