AGCO Confirms Ohio Dealer Exit, Hosts Precision Ag Tech Day
AGCO has confirmed online reports that Ohio Ag Equipment is ending its distribution agreement with the manufacturer at the end of 2024. Ohio Ag Equipment operates eight stores throughout the Central Ohio region, featuring equipment from AGCO, Claas, Geringhoff, and Woods Equipment. The dealership is the exclusive dealer of Claas combines in Ohio.
AGCO leadership shared the following statement with Farm Journal regarding the development:
“AGCO is transforming its Ohio dealership network to meet growing farmer demand and ensure comprehensive access and superior customer experiences of our popular brands, including Fendt, Massey Ferguson and PTx. As Ohio Machinery Co. exits the agriculture market, well-established dealerships will expand to provide full services throughout Ohio Ag’s former territories. More details regarding this transformation will be released on/around the week of July 1, 2024.”
AGCO did not confirm any plans to extend its AgRevolution mobile service and dealership campaign into the Buckeye State in the wake of Ohio Ag Equipment’s exit. The company detailed it’s next generation mobile dealer and on-farm service strategy this winter at National Farm Machinery Show in Louisville.
AGCO is also hosting its annual Tech Days event this week in North America on June 26-27, 2024. The event will take place over two days in Salina, Kansas, at Ade Farm.
The company says the event will highlight AGCO’s commitment to farmer-focused solutions for the mixed fleet. Those solutions are delivered through AGCO’s brand portfolio, which includes Fendt, Massey Ferguson, Valtra and its newest precision ag brand, PTx.
AGCO will webcast an investor conference as part of its Tech Days activities. The event will begin at 5:15 p.m. MT on June 26, 2024. A live webcast of the presentation is available by accessing the “Events” section of the company’s Investor Relations website here. The webcast will also be archived immediately afterwards for 12 months.
John Deere Names Rex Curtiss to Chief Tractor Officer Post
Just weeks after announcing hundreds of production and management layoffs throughout its Iowa operations, John Deere is hiring recent college graduate Rex Curtiss as its Chief Tractor Officer.
The cheeky social media campaign was launched back in April with the help of San Fransisco 49ers quarterback Brock Purdy.
Deere says “as the new face of John Deere’s social media, including its brand new TikTok channel, Rex will bring awareness to the people and industries who work tirelessly to support all of us every day.”
Curtiss was hired due to his standing as a budding content creator on TikTok and, as a recent graduate in Environmental Studies, Deere says his knowledge and passion for the industry aligns well with the mission of the Chief Tractor Officer.
You can follow @JohnDeere on TikTok and Instagram to catch Rex as he heads to Indiana for his official training with tractor enthusiast and TikTok sensation, Jackson Laux (@justajacksonthing), according to the company.
