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As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Michelle Rook is a national agricultural reporter and market analyst for Farm Journal’s AgDay and U.S. Farm Report, and she is the host of Markets Now. With expertise in commodity markets, grain trading, and agricultural journalism, she delivers daily market updates and analysis to farmers nationwide. She earned the NAFB Farm Broadcaster of the Year award and the prestigious Doan Excellence in Reporting Award.

Hillari grew up on a family farm in southern Illinois, where she learned to love agriculture and its lifestyle from a young age. Hillari graduated from Murray State University in 2012 and began working for Cargill as a grain merchandiser shortly thereafter. Her time there yielded expansive market knowledge, producer relationships and series 3 and 30 licenses. Hillari joined Pro Farmer in June 2022 and received her master of business administration from the University of Southern Indiana in 2023. Hillari lives on her own farm in southern Indiana and spends the bulk of her days studying futures markets.

Lane is a Pro Farmer agricultural economist and market analyst specializing in corn, soybean, and wheat markets. He delivers daily fundamental and technical commentary, hedge recommendations, and in depth analysis to over 8,000 agricultural producers and commercial clients. The 2025 leader of the eastern leg of the Pro Farmer Crop Tour, Lane combines on-the-ground field data with decades of historical context to help farmers and agribusinesses navigate volatile markets.