“As a young person, if you’re not going to be proud of what you do, don’t waste your time," he advises. "Be proud of what you do, and everywhere you go, be excited about it and talk about it.”
What’s the most challenging thing about running a legacy brand? “The biggest challenge is being pigeonholed. Everyone expects us to recreate the past, but the future doesn’t look like what we were," Lamar says.
Betsy Jibben has the story from East-Central Georgia. She talks with Charles Smith, farmer from Jefferson County, Georgia; and Ashley Arrington, founder of AgriAuthority and with Farmhold Financial.
White Oak Pastures, a 3,200-acre multigenerational Georgia farm, says it offsets 100% of its grass-fed beef carbon emissions and as much as 85% of the farm’s total carbon emissions.