These Half-Dozen U.S. Ag Trade Missions Aim To Diversify Global Demand

2026 will have USDA’s trade team in Indonesia, Philippines, Turkey, Australia and New Zealand, Saudi Arabia, and Vietnam

These Half-Dozen U.S. Ag Trade Missions Aim To Diversify Global Demand.jpg
(Data: USDA)

Trump’s USDA team has announced its agribusiness trade missions for the year ahead.

“Our team certainly plays an important role in generating demand overseas for the products,” says Luke Lindberg, USDA undersecretary for trade and foreign agricultural affairs.

Lindberg points to a three-point plan Agriculture Secretary Brooke Rollins’ team is deploying:

  1. Get better trade agreements.
  2. Build willing buyer and willing seller relationships.
  3. Hold trading partners accountable.

According to Lindberg, the goal is it “helps to cultivate, it helps to diversify, so we’re not solely focused on one or two key buyers. I think if you go to many business owners and ask them, would you rather have one buyer that buys 80% of your products or would you rather have some diversification to lots of buyers who have ups and downs of their own, I think many of them would say they prefer the diversification model.”

So far, six agribusiness trade missions have been announced for 2026 with the goal of growing global markets, increasing exports and strengthening the agricultural economy.

The six mission destinations, and potential agricultural focus areas, include the following.

1. February 2026, Jakarta, Indonesia

Since 2020, annual U.S. ag exports to Indonesia have hovered between $2.75 billion and $3.25 billion. Overall, it’s the 11th largest trade partner for U.S. ag goods.

Indonesia is the fourth-largest market for U.S. soybeans following China, the European Union and Mexico. According to U.S. Census Bureau trade data, in 2024 Indonesia imported from the U.S. $1.2 billion in soybeans, $198 million in wheat and $139 million in cotton. This past July, the Indonesia private sector and the U.S. wheat industry signed a memorandum committing to purchasing at least 1 million metric tons of U.S. wheat between 2026 and 2030 plus a minimum of 800,000 metric tons of wheat in 2025 (prorated).

The Trump administration has worked to address long-standing barriers to U.S. agricultural trade and expanding market access into Indonesia with a trade agreement eliminating tariffs on more than 99% of U.S. products.

2. April 2026, Manila, Philippines

U.S. ag exports to the Philippines have more than doubled since 2010. In 2024, the total value was $3.5 billion, making it the ninth-largest customer for U.S. ag trade.

With limited domestic production, the Philippines imports nearly all of its dairy products, and specifically $365 million comes from the U.S. Poultry exports to the Philippines totaled $187 million, with a majority of that in frozen chicken leg quarters.

The U.S. gained market share for ethanol imports into the Philippines, having doubled volumes in 2024 with a value of $138 million.

Beef and beef products are the sixth-largest group of ag products the Philippines imports from the U.S. This category has also experienced recent growth by increasing 58% from 2023 to 2024. The U.S. is second to Brazil in market share for beef imported into the Philippines.

In 2024, the Philippines imported $120 million of pork and pork products from the U.S. The country’s local supply has been declining because of African Swine Fever.

According to an announcement in July, the Trump administration said the Philippines will charge zero tariffs for U.S. exports into their market, while the Philippines will pay 19% tariffs to the U.S.

3. May 2026, Istanbul, Turkey

According to USDA analysis, Turkey has grown its strength as an importer of raw materials and then reexported finished products. This includes importing wheat for flour and cotton for apparel.

Because of its geographic location, Turkey has also grown as a strategic regional transshipment hub, connecting U.S. exporters with trade partners across the Caucasus region.

In September, Turkey lifted its retaliatory tariffs on some U.S. ag products: rice, tree nuts, distilled spirits and more. The Trump administration says a focus for the upcoming agribusiness trade mission will be to address nontariff barriers to trade, which includes import bans on U.S. animal protein.

4. August 2026, Australia and New Zealand

The Trump administration says its trade breakthroughs with Australia will give greater access to U.S. beef exporters. The U.S.-Australia Free Trade Agreement is structured to give comprehensive duty-free market access.

Other protein sectors have significant trade established with Australia. In 2024, $328 million worth of U.S. pork and pork products were imported. And $173 million of U.S. dairy products were brought into the country.

New Zealand imported $520 million worth of U.S. ag goods, including: soybean meal, dairy ingredients (lactose and whey), fresh fruit and distiller’s dried grains.

5. September 2026, Saudi Arabia

This agribusiness trade mission will focus on technical issues and nontariff barriers. Saudi Arabia is the 23rd largest ag export market for the U.S., and it is a gateway to the $3 billion market for U.S. ag goods that is the Cooperation Council for the Arab States of the Gulf.

Over the past 10 years, the country has increased its imports of U.S. hay by 540% to its recent total of $152 million in 2024.

Corn, tree nuts and rice are also key ag goods exported from the U.S. to Saudi Arabia, totaling $239 million, $169 million and $123 million, respectively.

6. November 2026, Vietnam

USDA says this trade mission will focus on preferential access for specialty cheese and meats as well as improved market access for U.S. peaches and nectarines.

U.S. ag exports to the country peaked in 2018 at $4 billion and in 2023 were around $3.1 billion. Ranked from highest value to smallest, the top five ag products exported from the U.S. into Vietnam in 2023 were: cotton, soybeans, distillers grains, soybean meal and tree nuts.

For meat and meat products, the key prospects include frozen/chilled beef (boneless and bone-in), frozen chicken (leg quarters, legs and paws), and turkey.

Dairy could be a growth market for U.S. exports into Vietnam as nonfat dried milk powder has led the segment to total $146 million of imports in 2023. Fresh cheese (for foodservice/restaurants) is in demand by younger generations despite not being part of a traditional diet in the country.

USDA also points to fresh fruit as a growth category for the country, namely apples, cherries and grapes.

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