TODAY ON AGDAY
JANUARY 10, 2017
HEADLINES
COMING UP TODAY ON AGDAY - LEADERS FROM ONE OF THE NATION’S LARGEST FARM GROUPS TALK WASHINGTON AND POLICY FOR 2017. IN AGRIBUSINESS...COULD CORN SEE HIGHER PRICES SOON? YEAH I THINK WE’VE GOT A BULL MARKET THAT IS JUST YOU KNOW BEING BORN. FLAVORED MILK MAY HELP ONE OF THE NATION’S LARGEST SCHOOL DISTRICTS WITH A BUDGET SHORTFALL. AND GET SOCIAL, CLASSES TO HELP TRAIN FARMERS AND RANCHERS ON USING SOCIAL MEDIA. AGDAY-BROUGHT TO YOU BY THE DEPENDABLE, LONG LASTING CHEVY SILVERADO.
AFBF CONVENTION
GOOD MORNING I’M CLINTON GRIFFITHS. AS THE NATION’S CAPITOL PREPARES TO GREET THE NEXT ADMINISTRATION, THE AMERICAN FARM BUREAU FEDERATION IS URGING CONGRESS TO PASS SWEEPING REFORM OF REGULATIONS THAT IMPACT FARMERS AND RANCHERS. AMERICAN FARM BUREAU’S ANNUAL CONVENTION IS NOW UNDERWAY IN PHOENIX.WITH ONE YEAR UNDER HIS BELT, FARM BUREAU PRESIDENT ZIPPY DUVALL WELCOMED THE FIVE-THOUSAND DELEGATES. DURING HIS FIRST EVER ANNUAL ADDRESS FOR THE ORGANIZATION, DUVALL ISSUED HIS REQUEST FOR FARM BUREAU MEMBERS TO CONTACT CONGRESS ABOUT THE NEED FOR REGULATORY REFORM. DUVALL - WHO IS A FARMER FROM GEORGIA - ALSO CALLED ON LAWMAKERS TO PASS LEGISLATION TO ASSURE FARM LABORERS CAN WORK WITHOUT FEAR OF DEPORTATION. AS THE SENATE BEGINS CONFIRMATION HEARINGS ON PRESIDENT-ELECT TRUMP’S ADMINISTRATION, DUVALL HAS SOME CONCERNS OVER SOME OF THE COMMENTS MADE REGARDING CHINA - WHICH IS AN IMPORTANT MARKET FOR AMERICAN AGRICULTURE. HE SHARED HIS THOUGHTS WITH AGRITALK RADIO HOST MIKE ADAMS. WHEN YOU HEAR SOME OF THE RHETORIC BETWEEN THE U S AND THE TRUMP TEAM AND CHINA DOES THAT MAKE YOU UNEASY YEAH I CALL IT COLLATERAL DAMAGE ABOUT TRADE. WHEN WE START TALKING ABOUT THROWING UP BARRIERS AND SOMETIMES A LOT OF TIMES WHEN I GET THINKING ABOUT THE WHOLE SITUATION I’M MORE CONCERNED ABOUT COLLATERAL DAMAGE OF THAT THAN I AM OF WHAT TRADE DEALS GOING TO BE NEXT BECAUSE I THINK AGRICULTURE IS GOING TO BE A WINNER IN HIS TRADE DEALS BUT THAT COLLATERAL DAMAGE WE ALL WANT AMERICA TO BE TOUGH WE WANT TO HAVE A BACKBONE WE WANT TO STAND UP WE WANT TO BE A LEADER IN THE WORLD BUT THERE IS A FINE LINE. AND WE ALL KNOW IF YOU STEP OFF THAT FINE LINE THE FIRST PEOPLE TO GET HIT IS OUR FARMERS AND RANCHERS AND WE WANT TO MAKE SURE THAT DOESN’T HAPPEN AND WERE ALREADY EXPRESSING THOSE CONCERNS WERE ALREADY SEEN SOME THINGS HAPPEN WHILE SOME FARM GROUPS ARE CONCERNED ABOUT POTENTIAL HARDSHIP WHEN IT COMES TO TRADE DEALS, THE FARM BUREAU DOES BELIEVE THE NEXT ADMINSTRATION WILL BE FRIENDLIER TO FARMERS WHEN IT COMES TO OVERNMENT OVER-REACH.
AFBF ON WOTUS
WE TALKED WITH THE SENIOR DIRECTOR OF CONGRESSIONAL RELATIONS FOR FARM BUREAU ABOUT THE ‘WATERS OF THE U-S RULE”. DON PARRISH TOLD MIKE ADAMS THAT CHANGING WOTUS IS NO EASY FIX. “WE’RE DEALING WITH A FINAL REGULATION AND I THINK WHAT YOU’RE GOING TO SEE IS THIS ADMINISTRATION COME IN AND RECONSIDER WHAT THE ULTIMATELY REGULATION SAYS. AND IF THEY CHOOSE TO REPEAL, AND I THINK THEY WILL, THEYVE GOT TO GO THRU A RULEMAKING TO REPEAL IT. WE ALSO AT THE SAME TIME WANT THEM TO PROPOSE TO REPLACE THAT REGULATION BECAUSE I THINK THERE’S A LOT OF PEOPLE - NATIONAL ASSOCIATION OF COUNTIES, STATE GOVERNMENTS THAT WANT TO SEE THE CLEAN WATER ACT TO WORK THE WAY CONGRESS INTENDED, IT’LL BE COMPLICATED, BUT IT’S SOMETHING WE HAVE TO GET ON THE GROUND AND GET DONE."PARRISH BELIEVES THE OBAMA ADMINISTRATION NOT ONLY MESSED UP THE POLICY ITSELF, BUT THEY ALSO MESSED UP THE PROCESS. HE SAYS E-P-A MUST CONDUCT A LEGITIMATE COST BENEFIT ANALYSIS, AND LOOK AT THE IMPACTS ON SMALL BUSINESS. WITH JUST A FEW DAYS LEFT ON THE DOCKET THE CURRENT USDAADMINISTRATION IS STILL AT WORK. LAST WEEK THE AGENCY FILED A MOTION TO DISMISS A LAWSUIT BROUGHT BY HSUS AGAINST THE AGENCY OVER THE SALE BY NPPC OF A TRADEMARK TO THE NATIONAL PORK BOARD OF THE PORK. NPPC SOLD THE OTHER WHITE MEAT TRADEMARKS TO THE PORK BOARD IN 2006 FOR ABOUT $35 MILLION.
THE OTHER WHITE MEAT
IN 2012, HSUS, A LONE IOWA FARMER AND THE IOWA CITIZENS FOR COMMUNITY IMPROVEMENT FILED SUIT AGAINST USDA, CLAIMING THE TRADEMARKS WERE OVERVALUED AND SEEKING TO HAVE THE SALE RESCINDED. THE U.S. DISTRICT COURT FOR THE DISTRICT OF COLUMBIA CIRCUIT DISMISSED THE SUIT FOR LACK OF STANDING. A STUDY SAID THE PORK TRADEMARK WAS WORTH ROUGHLY THREE TIMES THE SALE AMOUNT. BUT A FEDERAL APPEALS COURT REINSTATED IT, SENDING THE CASE BACK TO THE DISTRICT COURT. USDA IS NOW TRYING TO GET THE SUIT DISMISSED ONCE AGAIN-- THE WORLD’S LARGEST PORK PRODUCER, SMITHFIELD FOODS, SAYS THEY’VE MOVED 87 PERCENT OF THEIR PREGNANT SOWS OUT OF GESTATION CRATES TO GROUP HOUSING. THE COMPANY IS ALSO ON TRACK TO ELIMINATE ALL GESTATION CRATES BY THE END OF THIS YEAR. IF THE COMPANY CAN COMPLETE THE TRANSITION, IT WOULD COMPLETE A TEN- YEAR PLAN THAT BEGAN BACK IN 2007.
HEMP ACRES INCREASING IN KENTUCKY
FARMERS LOOKING FOR ALTERNATIVE CASH CROPS APPEAR TO BE FINDING SOME OPPORTUNITIES WITH HEMP...ESPECIALLY IN KENTUCKY...WHERE HEMP ACRES ARE ON THE RISE THE STATE APPROVING MORE THAN 200 APPLICATIONS FROM FARMERS WHICH MAY PLANT NEARLY 13-THOUSAND ACRES OF HEMP..FOR RESEARCH PURPOSES. LAST YEAR THE STATE GREW 45-HUNDRED ACRES. GROWING HEMP WITHOUT A FEDERAL PERMIT WAS BANNED IN 1970 BECAUSE IT’S CLASSIFIED AS A CONTROLLED SUBSTANCE RELATED TO MARIJUANA.
CROP COMMENTS
WHILE MUCH OF THE LOWER 48 FACED FRIGID TEMPERATURES OVER THE LAST FEW DAYS, THINGS WERE TOO BAD IN TEH DESERT SOUTHWEST. MIKE HOFFMAN HAS DETAILS IN TODAY’S CROP COMMENTS. GOOD MORNING CLINTON. AS YOU MENTIONED THE FARM BUREAU CONVENTION IS BEING HELD IN PHOENIX. FOR THOSE MEMBERS ATTENDING FROM SNOWIER AND COLDER CLIMES, THEY’LL APPRECIATE THE WEATHER. THE FORECAST IS FOR MID TO UPPER 60’S AND LOWS NEAR 50. DURING HIS OPENING ADDRESS, ZIPPY DUVALL HAD TO GET A GOOD-NATURED “DIG” ON THOSE OF US LEFT BEHIND. “EVERYBODY ELSE IN THE WORLD IS FREEZING, WELCOME TO PHOENIX. THE VALLEY OF THE SUN. BOY AM I GLAD I’M HERE. EVERYTHING AROUND US IS FREEZING COLD SO I KNOW YOU’RE ENJOYING THIS TEMPERATURE SO THANKS KEVIN FOR PRAYING THIS TEMPERATURE IN HERE FOR US."THERE’S A SLIGHT CHANCE OF RAIN THIS WEEK. TAKING A LOOK AT THE WEATHER MAP YOU CAN SEE A BIG STROM SYSTEM MOVING THROUGH THE MIDDLE OF THE COUTNRY AND MORE ACTIVITY OUT WEST I’LL HAVE YOUR FORECAST BUT NOW HERE ARE SOME HOMETOWN TEMPS. THE LOCAL WEATHER CAN HAVE A BIG IMPACT NOT ONLY ON YOUR DAY, BUT ALSO ON YOUR CROPS. START YOUR DAY OFF RIGHT WITH YOUR LOCAL FORECAST DELIVERED RIGHT TO YOUR MOBILE PHONE, JUST TEXT WEATHER TO 31313 TO GET STARTED!
TEASE
LOOKING FOR SOME GOOD NEWS...UP NEXT OUR ANALYST TELLS YOU WHY HE THINKS THE BULLS ARE READY TO RETURN TO CORN MARKETS. WITHOUT FIELD WORK TO DO, NOW’S A GOOD TIME TO BRUSH-UP ON YOUR SOCIAL MEDIA SKILLS. AND THERE ARE CLASSES FOR THAT. DETAILS IN THE COUNTRY.
FLOOR OF THE CME
AGDAY - SPONSORED BY THE ENLIST WEED CONTROL SYSTEM FROM DOW AGROSCIENCES - COMBINING THE PROVEN CONTROL OF A NEW 2-4-D AND GLYPHOSATE. TAKE CONTROL OF TOUGH WEEDS LIKE NEVER BEFORE. IN AGRIBUSINESS IT WAS A MIXED START TO THE TRADING WEEK. LETS GET SOME INSIGHTS FROM THE FLOOR OF THE CME IN CHICAGO. HI BEEN BEEN MOSTLY A FIRM DAY IN THE GRAIN MARKETS HERE IN CHICAGO. GOOD FIRM CLOSES IN THE CORN WHEAT AND SOYBEANS. AND ONLY THE RICE REALLY HAVING A LITTLE BIT TROUBLE HOLDING TO THE UPSIDE. WE HAD SOME VERY GOOD EXPORT INSPECTIONS, UH EARLY THIS MORNING ESPECIALLY OVER IN THE SOYBEANS, WHERE THE EXPORT INSPECTIONS REBOUNDED RATHER SHARPLY. THE CORN AND WHEAT EXPORT INSPECTIONS NOT NEARLY AS EXCITING BUT WE DID MAKE SOME SORT OF SALES IN THE DAILY REPORTING SYSTEM. 120 THOUSAND TONS OF HARD RED SPRING WHEAT AND JUST OVER A HUNDRED THOUSAND TONS OF CORN. BOTH TO UNKNOWN DESTINATIONS. A LOT OF THE BUYING SEEMS TO BE FUND RELATED. THERE DOESN’T SEEM TO BE A WHOLE LOT OF FUNDAMENTAL NEWS OUT THERE. THE WEATHER HERE IN THE MIDWEST HAS TURNED A LITTLE MORE MODERATE. AND BUT IT STILLS IS REMAINING DRY IN NORTHERN BRAZIL, SOUTHERN ARGENTINA, VERY WET IN CENTRAL AND CENTRAL ARE THE CENTRAL AND NORTHERN ARGENTINA. SO WEATHER RIGHT REMAINS SOMETHING THAT IS VERY IMPORTANT. THERE ARE SOME FORECASTS FOR SOME BENEFICIAL SHOWERS IN THE NORTHERN PARTS OF BRAZIL, HERE LATE THIS WEEK OR INTO THIS WEEKEND. BUT IT APPEARS TO BE JUST A SHORT TERM THING. AND THERE WERE ONCE WE GET THOSE RAINS OUT OF THE WAY WE’LL TURN BACK THE HOT DRY WEATHER AGAIN. KIND OF A MIXED DAY FOR THE CATTLE AND HOGS. BOTH MARKETS STARTED OUT WITH THE WEAKER NOTE. CATTLE DID RECOVER AND TRADED FIRMER TOWARDS THE END OF THE DAY ESPECIALLY WHEN THEY SAW THE CUTOUT VALUES COME OUT AT MID DAY. THE CUT OUT VALUES DID SHOW SOME ARE LOWER PRICES PAID FOR IN THE WHOLESALE MARKET. AND THAT SHOULD CREATE SOME ADDITIONAL DEMAND AND APPEARED TO BE A REASON TO BUY THE CATTLE MARKET HERE. THANKS VERY MUCH THIS IS JACK SCOVILLE. I’M VICE PRESIDENT OF PRICE FUTURES GROUP, HERE ON THE CME GROUP FLOOR WITH SOME COMMENTS FOR THE MARKETS.
AGRIBUSINESS
MIKE FLOREZ FLOREZ TRADING OUR GUEST HERE THE AGRIBUSINESS DESK TODAY. MIKE LETS TALK ABOUT THIS CORN MARKET BECAUSE LAST WEEK YOU KNOW WE SAW A LITTLE BIT OF A BUMP HERE A LITTLE BIT OF STRENGTH CAN THAT CONTINUE? WHAT WE THINK? I THINK SO. I YOU KNOW I LOOKED AT THE MARKETS LONG TERM I THINK WE ARE AT MAJOR LOW’S NOW OK WE’VE BEEN IN A BEAR MARKET FOR FOUR AND A HALF YEARS YES. WE HAVE BEEN GOING ON ESSENTIALLY WE’VE BEEN GOING SIDEWAYS FOR ABOUT TWO YEARS YOU’VE HAD LITTLE FITS AND UPS AND DOWNS BUT BASICALLY BUT BASICALLY SIDEWAYS AND THEN MOST RECENTLY ABOUT SINCE JULY WE’VE GOT A TIGHTER CHANNEL GOING SO WE’RE KIND OF BETWEEN THREE THIRTY AND THREE SEVENTY HAS BEEN THAT BORDER. I THINK WE’RE GONNA BREAK OUT TO THE UPSIDE AND IT COULD BE THE REASON BEING NEAR TERM BECAUSE WE GOT FUND RE- BALANCING THAT’S A HUNDRED THOUSAND CONTRACTS. YOU YOU ALSO HAVE THE HEDGE FUND SHORT THE MARKET THE MANAGE MONEY SHORT THE MARKET ABOUT AN EQUAL AMOUNT YOU COULD HAVE SOME FIREPOWER THERE THAT COULD BREAK YOU OUT TECHNICALLY. SO YEAH I THINK WE’VE GOT A BULL MARKET THAT IS JUST YOU KNOW BEING BORN AND I THINK IT’LL LAST SOME WHERE BETWEEN EIGHTEEN MONTHS TO TWO YEARS WHEN YOU SAY THAT THERE ‘S SOME TECHNICAL PRESSURE HERE TALKING ABOUT FUNDS AND THAT MANAGED MONEY IN SOME OF THINGS GOING ON, WHAT WHAT KIND OF PUSH DO WE SEE? SIMILAR TO YOU KNOW BACK IN THE TWENTY TWELVE TIME PERIOD OR NOT THAT MUCH? WELL I HOPE SO I MEAN THE FIRST LEG UP WHICH IS WHAT I THINK WE’RE KIND OF IN NOW IS ALWAYS CAUSED BY SHORT COVERING PEOPLE WHO SOLD THE MARKET THEY HAVE TO GET OUT THEY GOT TO BUY. IF THE MARKET GOES UP LOSING MONEY SO THEY BUY. SO THAT ‘S USUALLY CAUSES YOUR FIRST LEG UP. THEN THE SECOND LEG UP IS CAUSED BY SOME KIND OF FUNCTION THAT IS YOU KNOW CREATING MORE DEMAND OR A LESSER OF SUPPLY. YOU DO HAVE ARE A COUPLE THINGS THAT COULD COULD GET INTO SUPPLY. YOU’VE GOT ACRES ON CORN IS GOING TO BE LESS RIGHT YOU GOT DICEY WEATHER IN SOUTH AMERICA COULD BE LESS, YOU GOT A GROWING ECONOMY THAT IS GOING TO BE GOOD FOR A LOT OF DIFFERENT THINGS. CHINA OWNS HALF THE WORLD STOCKS SOME OF THAT’S OLD AND OUT THEY’RE GOING TO GO THROUGH A BIG ETHANOL PUSH SURE THAT ‘S GOING TO EAT THROUGH SOME OF THEIR SUPPLIES AND THE ETHANOL DEMAND HERE IS HUGE YOU KNOW SO YOU’VE GOT BECAUSE THESE LOW PRICES YOU GOT DEMAND ISSUES THAT ARE GONNA PUSH THE MARKET HIGHER SO AS MOMENTUM CREATES MOMENTUM IS ULTIMATELY WHAT’S GONNA HAPPEN HERE SO TO ME CORN IS GOING TO BE LIKE THE BEST BUY ON THE BOARD FOR TWO THOUSAND SEVENTEEN ALL RIGHT APPRECIATE THE POSITIVE OUTLOOK MIKE GOOD TO HAVE YOU HERE WE’LL BE BACK MORE AGDAY IN JUST A MINUTE FOR A FREE TWO WEEK TRIAL TO MIKE’S TRADING RECOMMENDATIONS CALL FLOREZ TRADING AT 800-841-2108.
WEATHER
AGDAY WEATHER - BROUGHT TO YOU BY THE LIBERTYLINK SYSTEM, A SIMPLY BETTER SOLUTION FROM BAYER. WELCOME BACK TO AGDAY METEOROLOGIST MIKE HOFFMAN MIKE AS WE’RE WATCHING OUT WEST THEY JUST KEEP GETTING HIT AND HIT WITH MORE RAIN AND SNOW. I KNOW THE FIRST BIG ONE IS NOW HITTING THE MIDWEST WITH THIS IS ANOTHER BIGGIE COMING IN OFF THE WEST COAST AND YOU CAN SEE IT IS ALREADY CAUSING SOME VERY HEAVY MOUNTAIN SNOWS AND VERY HEAVY RAINS ALONG THE SHORELINE. AND THIS IS GONNA CAUSE A MAJOR ISSUES. THERE’LL PROBABLY BE A CHANCE FOR SOME MUDSLIDES, FEET OF SNOW ONCE AGAIN IN THE SIERRA NEVADA’S AND THAT ‘S JUST THE NEXT STORM. THIS IS A PRETTY BIG STORM ALREADY COMING THROUGH THE MIDDLE OF THE COUNTRY. IT IS GOING TO PUT DOWN SOME PRETTY BIG SNOWS TO THE NORTH OF IT AND RAIN SO THE SOUTH IN PLACES THAT HAVE BEEN COLD AND SNOWY FOR QUITE SOME TIME. LET’S PUT THE MAPS INTO MOTION YOU CAN SEE AS WE HEAD THROUGH THE DAY TODAY A COLD FRONT MOVES INTO INDIANA, DOWN INTO TEXAS AND WITH THAT WILL BE SOME SHOWERS. SNOW WILL BE MAINLY TO THE NORTH OF THE A STORM SYSTEM AND THE WARM FRONT THERE AND AGAIN AND NEXT STORM COMING IN OUT WEST REALLY PUT DOWN THE MOISTURE ONCE AGAIN AT THE NORTHERN STORM ISN’T A BIG ONE BUT THIS IS GOING TO FOLD INTO THE UH THE NORTHERN SYSTEM IS WE HEAD THROUGH TIME. AND YOU SEE THAT THAT ‘S MORE ARCTIC AIR BEHIND IT THEY MIGHT SAY WHERE ‘S THE ARCTIC AIR WE’VE ALREADY STARTED THE WARMUP IN THE MIDDLE OF THE COUNTRY. WELL YOU HAVE BUT WHEN YOU SEE THE TEMPS YOU’RE GONNA SEE THOSE BIG DIFFERENCES ACROSS THE NORTHERN PLAINS ARE BEHIND THAT SECONDARY FRONT AND IT ‘S GONNA BE A BATTLE THE REST OF THIS WEEK AS THESE STORM SYSTEMS MOVE FROM WEST TO EAST COLD TO THE NORTH, VERY WARM FOR THIS TIME OF THE YEAR TO THE SOUTH. THERE’S THE PRECIPITATION ESTIMATES OVER THE PAST TWENTY FOUR HOURS, MOST OF THE HEAVY STUFF ‘S BEEN IN THE ROCKIES ADDING IN THE NEXT THIRTY SIX HOURS THOUGH WE’RE GOING TO PUT DOWN SOME PRETTY DECENT AMOUNTS OF MOISTURE THERE ACROSS THE GREAT LAKES. FEW SPOTS IN THE OHIO VALLEY WILL CONTINUE TO BE OUT WEST IN THE DOMINANT AMOUNT. AND LOOK AT THE SNOW ALREADY OVER THE LAST TWENTY FOUR HOURS OF PURPLE IS A FOOT PLUS AND THAT WE’RE GONNA BE MEASURING THAT IN MULTIPLE FEET IN THE SIERRA NEVADA’S BY THE TIME THIS IS ALL SAID AND DONE. YOU CAN SEE A FAIR AMOUNT OF SNOW ACROSS MOST OF THE GREAT LAKES AS WELL ALTHOUGH BOY ‘S SOUTHERN AREAS IT’S GOING TO BE A SLOPPY SNOW. IT’S GOING TO MIX WITH RAIN EVEN TURNED TO SLEET FREEZING RAIN FOR AWHILE.THERE ‘S THE HIGHS TODAY SINGLE DIGITS ALONG THE CANADIAN BORDER BACK IN THE SEVENTIES IN MOST OF TEXAS LOWS TONIGHT BELOW ZERO NOW ACROSS MOST OF NORTH DAKOTA BUT SIXTIES FOR THE SOUTHERN MISSISSIPPI VALLEY AND HIGH TEMPS TOMORROW LOOK AT THE DIFFERENCES HERE - 80 BY THE TIME YOU GET TO SOUTHERN TEXAS BELOW ZERO BY THE TIME YOU GET ALMOST TO THE CANADIAN BORDER.SO UH THAT ‘S THAT BIG BATTLE THAT I’M TELLING YOU ABOUT THAT ‘S WHY WE HAVE THAT SPLIT FLOW.VERY COLD AIR CONTINUES TO POUR INTO THE NORTHERN TIER OF STATES MILDER AIR TO THE SOUTH AS WE HEAD THROUGH TIME IT KINDA WEAKENS A LITTLE BIT. WE’LL HAVE TO SEE HOW THIS ALL WORKS OUT NEXT WEEK BUT I’D SAY THE ARCTIC AIR IS BOTTLED UP AT THAT POINT. THAT ‘S A LOOK ACROSS THE COUNTRY NOW LET ‘S TAKE A LOOK AT SOME LOCAL FORECASTS. FIRST OF ALL LARAMIE, WYOMING TODAY MOSTLY CLOUDY BREEZY MAYBE A SNOW SHOWER, HIGH OF THIRTY FOUR. MIAMI OKLAHOMA CLOUDS AND SOME SUNSHINE RATHER MILD HIGH OF SIXTY THREE AND NEW BERN NORTH CAROLINA BECOMING WARMER WITH A MIX OF SUN AND CLOUDS, HIGH UP TO FIFTY THREE.
TEASE
WHEN WE COME BACK WE’LL SEE HOW BRINGING BACK FLAVORED MILK IS HELPING ONE SCHOOL DISTRICT OVERCOME BATTLE A BUDGET SHORTFALL. AND LATER.... I’M CHARLES DENNEY. MOST OF US ARE ACTIVE ON SOCIAL MEDIA BUT FOR POEPLE WHO EARN A LIVING IN AGRITOURISM. SOCIAL MEDIA COULD MEAN AN INCREASE IN BUSINESS. THAT STORY COMING UP ON AGDAY. AGDAY - BROUGHT TO YOU BY TOP THIRD AG MARKETING. FARMER-FIRST, WITH A PLAN FOR EVERY MARKET.
DAIRY REPORT
IN OUR DAIRY REPORT, WITH FARM BUREAU UNDERWAY, AND WASHINGTON BACK TO WORK, THE INDUSTRY IS GEARING UP FOR AN ACTIVE 2017. CHRIS GALEN WITH THE NATIONAL MILK PRODUCERS FEDERATION, SAYS THEIR TOP ISSUES INCLUDE TRADE AND IMMIGRATION. ON TRADE, HE’S CONCERNED OVER THE PRESIDENT-ELECTS TALK ABOUT BOTH CHINA AND MEXICO...HOWEVER, GALEN SAYS -- IF WE TALKING ABOUT FAIR TRADE--- ITS IMPORTANT TO DISCUSS CANADA AS WELL. MEANWHILE, OVER THE LAST TWO MONTHS, USDA SAYS MILK PRODUCTION BEAT YEAR AGO VOLUMES BY MORE THAN 2 PERCENT. ANALYSTS SAY CREAM AND CREAM PRODUCTS HOWEVER DIDN’T SOAK UP THE EXCESS SUPPLY. ICE CREAM AND BUTTER BOTH FALLING ABOUT 5 PERCENT COMPARED TO 2015. CHEESE HOWEVER DID MAKE GAINS ON THOSE BIGGER SUPPLIES--TOTAL CHEESE OUTPUT TOPPING ONE BILLION POUNDS--UP NEARLY 3 PERCENT COMPARED TO A YEAR AGO. AND A CHANGE IN FLAVORED MILK POLICY MAY END UP HELPING ONE OF THE NATION’S LARGEST SCHOOL DISTRICTS OVERCOME IT’S BUDGET SHORTFALLS. IN LOS ANGELES THE DISTRICT USING A PILOT PROGRAM TO BRING BACK FLAVORED MILK--LIKE CHOCOLATE AND STRAWBERRY. IN JUST THE FIRST MONTH, FOOD WASTE WENT DOWN AND THE NUMBER OF LUNCHES BEING SOLD WENT UP. EXTRAPOLATED ACROSS THE WHOLE DISTRICT OFFICIALS SAY--ADDING FLAVORED MILK ALONE, COULD HELP CUT ITS FOOD SERVICES DEFICIT BY SOME 30 MILLION DOLLARS. THE PILOT PROGRAM WAS STARTED AFTER A REPORT SHOWED STUDENTS WERE THROWING AWAY ABOUT 600 TONS OF ORGANIC WASTE EACH WEEK--A LOT OF THAT MILK. THE PILOT PROGRAM LASTS THROUGH FEBRUARY.
TEASE
UP NEXT - WE HEAD TO CLASS TO SEE HOW FARMERS ENGAGED IN AGRITOURISM CAN BETTER USE SOCIAL MEDIA TO THEIR ADVANTAGE.
IN THE COUNTRY
IN THE COUNTRY - BROUGHT TO YOU BY KUBOTA’S BX AND L SERIES COMPACT TRACTORS - AVAILABLE NOW WITH A SIX-YEAR LIMITED POWERTRAIN WARRANTY. LEARN MORE TODAY AT YOUR LOCAL KUBOTA DEALER. WINTER IS A TIME WHEN FARMING OPERATIONS PLAN FOR THE COMING YEAR. U-T EXTENSION WORKS WITH MANY PEOPLE IN AGRITOURISM TO BOOST THEIR BUSINESS THROUGH SOCIAL MEDIA, E-COMMERCE AND MARKETING. IN THIS REPORT PROVIDED BY THE UNIVERSITY OF TENNESSEE, CHARLES DENNEY SHOWS US HOW WINTER WORKSHOPS COULD LEAD TO INCREASED SALES. ACROSS THE VOLUNTEER STATE, AGRITOURISM OPERATIONS HAVE SPRUNG UP EVERYWHERE OVER THE PAST FEW DECADES – ROUGHLY A 54 MILLION DOLLAR ANNUAL ECONOMIC IMPACT. PLACES LIKE LUCKY LADD FARM INCLUDES ANIMALS AND ATTRACTIONS, WHERE ANYONE CAN ESCAPE AND BE A KID AGAIN. BUT FOR CORN MAZES AND PICK-YOUR-OWN OPERATIONS TO BE SUCCESSFUL, THEY NEED CUSTOMERS. SO IN MODERN TIMES, HOW DO YOU REACH THEM? MEGAN LEFFEW: “SOCIAL MEDIA ALLOWS MORE IN THE MOMENT KIND OF INTERACTION. WHAT’S GOING ON RIGHT NOW? WHAT’S GOING ON TODAY? WHAT CAUSES DO WE SUPPORT? WHAT’S GOING ON AT THE FARM?” MEGAN LEFFEW WITH UT’S CENTER FOR PROFITABLE AGRICULTURE LED A SERIES OF WORKSHOPS STATEWIDE FOR AGRITOURISM OPERATORS ON IMPROVING THEIR SOCIAL MEDIA REACH. IT’S A GIVEN A BUSINESS NEEDS A WEB PRESENCE, BUT HERE AGRITOURISM OWNERS LEARN TO UP THEIR GAME, TO USE JUST ABOUT EVERY MEANS OF SOCIAL MEDIA POSSIBLE FOR EFFECTIVE MARKETING. “SO WE’LL BE TALKING ABOUT ADVANCED FACEBOOK MANAGEMENT. WE’LL GET INTO WHAT ARE SOME TRENDS IN SOCIAL MEDIA THAT WE NEED TO BE WORKING ON? WE’LL DO SOME CONTENT BRAINSTORMING. WE’LL TALK ABOUT TWITTER AND INSTAGRAM AND PINTEREST A LITTLE BIT.” CHARLES DENNEY: CPA ALSO HELD RECENT SEMINARS ON E-COMMERCE - HOW TO SELL YOUR PRODUCTS ONLINE. THAT ALSO INCLUDED PRODUCING VIDEO CONTENT FOR THE WEB. IT WAS PART OF AN OVERALL PROGRAM CALLED ‘GROWING DIGITAL.” MILLENNIAL LACEY ELROD IS SOCIAL MEDIA SAVVY, BUT EVEN SHE CAME TO THE SEMINAR TO LEARN. SHE’S THE MARKETING DIRECTOR FOR A MIDDLE TENNESSEE WINERY. LACY SAYS SOCIAL MEDIA IS A GREAT WAY FOR THE BUSINESS TO ENGAGE CUSTOMERS – NOT JUST HIT THEM WITH INFORMATION, BUT REALLY SEEK THEIR OPINIONS AND ASK WHAT THEY’RE THINKING. LACEY ELROD: “I TRY TO ASK KIND OF DIFFERENT QUESTIONS TO GET EVERYONE INVOLVED, AND I GUESS JUST GETTING OUT WINERY OUT THERE. YOU CAN CREATE EVENTS ON FACEBOOK AND PEOPLE CAN SAY ‘YES, I’M COMING OR I’VE BEEN THERE BEFORE.’ SO IT WORKS OUT REALLY WELL FOR US BECAUSE WE ALSO GET FEEDBACK FROM DIFFERENT EVENTS THAT WE’VE ALREADY DONE THAT WE’RE DOING AGAIN.” IN TRADITIONAL FARMING, YOU GROW A CROP, HARVEST AND THEN TAKE IT TO MARKET TO SELL. BUT WITH AGRITOURISM, THE CUSTOMERS HAVE TO COME TO YOU. AND WITH THREE-QUARTERS OF AMERICANS NOW HAVING A SOCIAL NETWORKING PROFILE, TECHNOLOGY HAS BECOME BOTH A NEW WAY OF LIFE AND A BUSINESS OPPORTUNITY. THIS IS CHARLES DENNEY REPORTING. )
CLOSE
THAT’S ALL THE TIME WE HAVE THIS MORNING. WE’RE GLAD YOU TUNED IN. FOR ALL OF US AT AGDAY. I’M CLINTON GRIFFITHS. HAVE A GREAT DAY.
