CNH Industrial Invests In Robotic Fruit Harvesting Platform

Its first harvester was for strawberries, and last year it launched the apple harvester for use in Washington.

The advanced farm BetterPick robotic harvester picks fruit at night._651359_WEB.jpg
The advanced farm BetterPick robotic harvester picks fruit at night._651359_WEB.jpg
(Advanced Farm Technologies )

California-based start-up Advanced Farm Technologies has received a minority investment from CNH Industrial. Advanced Farm Technologies designs and builds robotic harvesters for apples, strawberries and other fruits.

Its first harvester was for strawberries, and last year it launched the apple harvester for use in Washington. The two platforms use a lot of the same technology–computer vision and machine learning tech stack. The apple picker features multiple robotic arms on each harvester and suction cup grippers.

In CNH’s announcement, the company says robotic harvesting of high value crops increases efficiency up to five times. Currently, 70% of U.S-grown strawberries are hand harvested, and 46% of apples are handpicked.

CNH leaders say the company is in “a technology growth mode, committed to customer-inspired innovation. This latest investment is part of our broader strategy to bring cutting-edge solutions to our portfolio. We are especially focused on automated, autonomous, and sustainable farming innovations that solve important and complex challenges for our customers.”

AgWeb-Logo crop
Related Stories
Farmers are running fewer machines for longer hours, turning to high-tech retrofits and leveraging improved cash-flow expectations to upgrade existing equipment.
Drought forced Kentucky farmer Quint Pottinger to cut costs. His answer: a driverless retrofit kit, a smaller tractor and an 8-row planter that now plant his 2,000 acres of row crops on their own.
With diesel hitting a record $6.51 per gallon, lawmakers are weighing export curbs that could trigger an immediate domestic price drop — though market experts warn any relief will be short-lived.
Read Next
Agronomist Ken Ferrie is urging growers to grab their phones and start documenting the disease if they’re seeing it in cornfields, even if the combine is already rolling.
Get News Daily
Get Market Alerts
Get News & Markets App