Farm Journal Media today announces that Greg Peterson, known as Machinery Pete, has joined the company’s content team. Machinery Pete will contribute across the multimedia platforms to provide his popular content on a daily basis, using online, mobile, social media, radio, television, print and events.
Based in Rochester, Minn., Machinery Pete has been compiling and analyzing machinery auction prices in the U.S. and Canada since 1989. He curates a network of more than 950 auction firms to supplement his firsthand data collection of machinery auction results. His database includes 500,000-plus auction sale prices on roughly 75 categories of equipment, making it the most comprehensive and complete of its kind.
He’ll appear on tomorrow’s AgriTalk radio program to discuss current auction trends and surprising machinery prices. Also, Peterson will post regularly to his Machinery Pete blog on AgWeb.
He is also active on social media, boasting more than 7,200 Facebook “likes,” more than 2,000 Twitter followers and nearly 1.4 million YouTube video views. Peterson also is launching a new 30- minute television show called “Machinery Pete Auction of the Week” on RFD-TV this November.
