Chocolate is back on top as America’s favorite ice cream flavor, according to the International Dairy Foods Association (IDFA) National Ice Cream & Frozen Novelty Trends Survey. After briefly ceding the No. 1 spot to vanilla in 2024, chocolate has reclaimed the lead in 2026. Butter pecan also continues its climb, moving ahead of vanilla among U.S. consumers.
The biannual survey reflects responses from more than 2,200 U.S. adults and tracks how Americans choose ice cream and frozen novelties, from flavors and formats to toppings and traditions.
IDFA’s latest results point to a mix of nostalgia and indulgence shaping consumer preference. Classic flavors remain strong, while richer, more decadent options continue gaining traction.
Top 5 flavors among U.S. consumers:
- Chocolate
- Butter Pecan
- Vanilla
- Cookies and Cream/Oreo
- Caramel/Salted Caramel
Compared with previous years, the rankings show continued movement toward richer, mix-in driven flavors, while traditional staples still anchor the category.
“Americans’ love for ice cream is as strong as ever,” says Michael Dykes, D.V.M., president and CEO of IDFA. “From timeless favorites like chocolate and butter pecan to newer indulgent options, ice cream continues to bring people together and create moments of joy across the country. As we look ahead to National Ice Cream Month, it’s clear this remains a staple in American life.”
The Sweetest States: Where America Loves Ice Cream Most
Other findings from the survey show how consumers enjoy their ice cream:
Cone preference leads among formats, with 40% of Americans choosing cones, followed by sandwiches at 24% and mini cups at 14%.
Waffle cones or bowls remain the most popular vessel across generations, with Gen Z splitting more evenly between bowls and waffle bowls compared to older groups.
Hot fudge ranks as the top topping at 31%, followed by whipped cream at 27%, caramel sauce at 21%, and chocolate sauce at 18%. Flavor remains the primary purchase driver, with 70% of consumers saying it is very important, ahead of price and portion size.
When asked about iconic ice cream memories, respondents most often pointed to neighborhood ice cream trucks, followed by birthday ice cream cakes and visits to local scoop shops.
