When Stephanie and Hayley Painter started a yogurt business a couple of years ago to help support their family’s Pennsylvania dairy farm, they didn’t envision it quickly becoming the country’s fastest growing yogurt brand in the natural foods space. But that’s exactly what happened. Painterland Sisters Icelandic Yogurt is now sold in 2,200 stores coast to coast.
Stephanie explains how and why she and her sister achieved such success in a brand new podcast called Grow Getters, which explores “Agriculture’s most inventive side hustles.” Hosted by Davis Michaelsen and produced by Farm Journal Studios, Grow Getters takes a lively look at creative ways farmers are plugging into their passions and sometimes exploring new technologies to add revenue to their operations. In agriculture’s challenging economic climate, these resourceful “grow getters” are redefining what it means to be a farmer.
Watch episode one of Grow Getters here.
Forbes Magazine’s “30 Under 30" List
With their organic, nutrient-dense yogurt, made using milk from their farm and from nearby farms, the Painter sisters have taken moonlighting to a whole new level, even landing a spot on Forbes magazine’s most recent “30 Under 30” list.
“We saw cool, powerful women helping their family’s business on the Forbes 30 Under 30, so my sister and I looked at each other and said, ‘We want to do that,’” Stephanie explains on the first Grow Getters podcast. “We want to represent dairy. Farming, right? Agriculture. Wouldn’t that be amazing to make it relatable, to make dairy cool and fun to the general consumer?”
More than achieving accolades, however, the sisters’ mission is to connect consumers with the farmers who are producing their food every day. They’re also committed to continuing the succession process on the family’s fourth-generation farm, preserving and even increasing its value for the next generation coming up quickly behind them.
Read more about the Painter sisters and their exploding business.
Following its debut on May 7 with the Painter sisters, Grow Getters will release a new episode every other Tuesday. Blending stories of side-hustle highs and lows with plenty of humor and even some flashy singing and piano-playing by Davis, Grow Getters is like no other show in today’s ag media world. The goal of the podcast is to celebrate and match the unbridled moxie, energy and creativity of its guests. Subscribe to the Farm Journal YouTube page for the latest episodes.
