Consumer Demands

On the consumer side, demand for beef continues to grow and is reaching record levels. Nebraska Farm Bureau reports an index created by the Livestock Marketing Information Center (LMIC) to gauge beef demand reached 138 last year, the highest on record and a 10-point jump from 2024.

Sorghum advocates are using crop benefits to boost conservation, productivity and profitability for grain farmers.

Per capita availabiity of red meat and poultry is projected higher in 2025 and 2026.

Whether it’s pork, beef or chicken, consumers can’t seem to eat enough protein. That’s fueling robust demand and prices for livestock producers.

Michelle Miller, known for her brand “The Farm Babe,” joins the Ag Inspo podcast with Ron Rabo and Rena Striegel to share a few things members of the ag industry can do to more effectively communicate with consumers.

In 2024, Farm Journal Foundation’s Farmer Ambassadors and staff held more than 100 meetings in Washington, D.C., to explain the value of investing in global ag research, development, and nutrition security programs.

Products making environmental, social and governance-related claims averaged 28% cumulative growth between 2018 to 2022, versus 20% for products that didn’t, according to McKinsey & Company.

A Virginia Tech report finds global agricultural productivity growth has slowed from 1.9% to 0.7% annually.