Consumer Demands

On the consumer side, demand for beef continues to grow and is reaching record levels. Nebraska Farm Bureau reports an index created by the Livestock Marketing Information Center (LMIC) to gauge beef demand reached 138 last year, the highest on record and a 10-point jump from 2024.
Sorghum advocates are using crop benefits to boost conservation, productivity and profitability for grain farmers.
Per capita availabiity of red meat and poultry is projected higher in 2025 and 2026.
Whether it’s pork, beef or chicken, consumers can’t seem to eat enough protein. That’s fueling robust demand and prices for livestock producers.
Michelle Miller, known for her brand “The Farm Babe,” joins the Ag Inspo podcast with Ron Rabo and Rena Striegel to share a few things members of the ag industry can do to more effectively communicate with consumers.
In 2024, Farm Journal Foundation’s Farmer Ambassadors and staff held more than 100 meetings in Washington, D.C., to explain the value of investing in global ag research, development, and nutrition security programs.
Products making environmental, social and governance-related claims averaged 28% cumulative growth between 2018 to 2022, versus 20% for products that didn’t, according to McKinsey & Company.
A Virginia Tech report finds global agricultural productivity growth has slowed from 1.9% to 0.7% annually.
Vice President Kamala Harris recently floated this policy to crack down on price gouging, but looking back on a similar plan from the Nixon administration shows not everything needs a second chance.
Economic and environmental goals are not at odds with each other. Instead, they are often symbiotic. As our carbon footprint shrinks our profits rise because we’re becoming more efficient with our resources.
CoBank has released their 2024 outlook report, which takes a look at the key themes the organization expects to shape agricultural and the rural economy in the coming year.
Labels have become political. Many of them are no longer about what people need to know, but rather what special-interest groups seek to impose.
ADM recently surveyed consumers and decision-makers in the retail and consumer-packaged goods sectors on consumer trust, purchase consideration, and future regenerative agriculture trends for CPGs and retailers.
“These tax credits, which encourage the use of more eco-friendly fuels, could make or break the prospects of corn ethanol as a sustainable aviation fuel,” says Jim Wiesemeyer, ProFarmer policy analyst.
For 2024, USDA projects that food price inflation will be lower than that seen in 2023 and significantly lower than the rise seen in 2022.
The Ducheneaux family reconnects consumers with their food source
Archie Griffin knows short-term thinking is critical, but he takes the long view.
Consumer preferences can totter between fads and trends. For farmers to capitalize on consumer demands, they must be able to sort out which market opportunities to pursue, says Rob Dongoski with Ernst & Young.
The food system is being reimagined today and farmers can benefit by thinking about how to improve their ability to take advantage of opportunities in the process, says Rob Dongoski with Ernst and Young.
Oddly, while global AA battery consumption has been widely publicized, with it being a suspiciously round number, AAA battery sales are obscure.
NPPC’s Michael Formica predicts Proposition 12 repercussions will be seen in California as early as this morning.
Tyson Foods Inc. will eliminate about 10% of corporate jobs and 15% of senior leadership roles, Chief Executive Donnie King told employees on Wednesday.
Without the Office of Management and Budget approval, states will be unable to sell E15 fuel in the summer months.
The food system is undergoing transformation, says Rob Dongoski, Ernst & Young. He pulled back the curtain on three ways it will change and how farmers can be ready during a presentation at the 2023 Top Producer Summit.
“A lot of people looked at the smaller landlocked crush facilities and said, ‘Does that make sense?” I think those locations will go away, and I’m not sure they should have been there to begin with,” Fife says.
Sutton Rucks, chief operating officer for Milking R Dairy, Inc., encourages other farmers to reach out to their community and educate consumers about the benefits of agriculture and dairy farming, specifically.
Can California’s voters dictate how hogs are raised everywhere? That is effectively the question the U.S. Supreme Court is pondering in a pending case, National Pork Producers Council v. Ross.
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