Marketing-Communications

Learn marketing and social media strategies for building trust and driving attention and bids to your auction, and find out how farm size and farmer preference are driving used corn head buying and selling activity.

If you have a long-term plan that includes goals for your business, and if making cash sales helps to advance your business toward reaching those goals, cash sales should be a celebration.

Sarah Beth Aubrey shares tips for effective communication and building influence before stepping into a leadership role.

While the storyline for much of the growing season has been record production, now farmers are faced with an even bigger problem.

A tactical approach to communications and marketing begins with answering 6 clarifying questions.

Consider what passersby think when they see your headquarters or machinery on the highway. Do you want them to draw their own conclusions, or do you want to be the one telling the story?

As we continue to remove some of the uncertainty with corn and soybean crops, what would be your downside objectives for both December corn and November soybeans?

A survey commissioned by U.S. Wheat Associates shows that wheat promotions are paying off. From 2000 to 2007, U.S. wheat growers invested an average of $10 million per year to promote wheat products overseas. For every dollar invested, growers received $23 back in increased net revenue, the analysis says.