Marketing-Communications
Learn marketing and social media strategies for building trust and driving attention and bids to your auction, and find out how farm size and farmer preference are driving used corn head buying and selling activity.
If you have a long-term plan that includes goals for your business, and if making cash sales helps to advance your business toward reaching those goals, cash sales should be a celebration.
Sarah Beth Aubrey shares tips for effective communication and building influence before stepping into a leadership role.
While the storyline for much of the growing season has been record production, now farmers are faced with an even bigger problem.
A tactical approach to communications and marketing begins with answering 6 clarifying questions.
Consider what passersby think when they see your headquarters or machinery on the highway. Do you want them to draw their own conclusions, or do you want to be the one telling the story?
As we continue to remove some of the uncertainty with corn and soybean crops, what would be your downside objectives for both December corn and November soybeans?
A survey commissioned by U.S. Wheat Associates shows that wheat promotions are paying off. From 2000 to 2007, U.S. wheat growers invested an average of $10 million per year to promote wheat products overseas. For every dollar invested, growers received $23 back in increased net revenue, the analysis says.
While controversy surrounds sporting events and athletes, AgDay host Clinton Griffiths shares his thoughts on finding common ground.
Agricultural machinery firm Deere and Co. said Friday that it was laying off nearly 500 employees in Waterloo, Iowa.
This is what the New York Times propaganda series refuses to understand: Farmers work for everyone as we grow the food, feed, fiber and fuel the world needs.
Pulses are a very important crop for India. They are an important source of protein, grow quickly, generate good profits for farmers, and contribute to agricultural and environmental sustainability.
Welcome to direct marketing on steroids. Chris Adams, 30, is transforming his farming operation with an export business built on trust and boots-on-the-ground trade missions.
“Made in the U.S.A.” has never looked or felt so fine. The father-daughter team of Mark Yeager and Anna Brakefield is taking cotton from farm to table, except with a “seed to sheets” twist.
Despite a tepid forecast, cotton growers won’t “spit the bit” in 2017, particularly with no safe haven crop in sight, but rice producers may be in for a significant acreage dip.
Supply is currently outpacing demand. If that continues hay prices will remain relatively the same.
The king of the crop world might lose ground in 2017. Weak prices combined with more appealing profits on alternative crops means corn acres could be down next year.
It could hit 100˚F in Des Moines next Wednesday. That in and of itself is not entirely abnormal, but it does help drive home a larger point – extreme heat is descending on large areas of the Corn Belt.
The food and farming industry is worth nearly a trillion dollars to the U.S. economy in 2015, according to data collected from USDA’s Economic Research Service (ERS). That’s 5.5% of the U.S. gross domestic product.
During the American Farm Bureau Federation (AFBF) convention in Phoenix earlier this week, members were told to expect another year of soft grain prices unless there’s a major disruption in outside factors, such as weather or foreign markets.
Live-hog and futures prices fell in recent weeks as gas prices soared.
Farm Journal’s new columnist, Moe Russell, explains how to prepare your business for tough times.
Investors are taking risk off the table to start the week.
Bob Utterback of Utterback Marketing discusses and explains a BOTTOMLINE PROFIT OPPORTUNITY.
The release of USDA’s county-level cash rent data in early April may have raised more questions than it answered.
Scale-Tec introduces a scale kit option for CCS seed delivery systems on Case IH 1250 and 1260 planters. With the kit farmers can use bulk seed, evenly fill both hoppers, track seed inventory at night, measure seed needs per field and go to the next field without emptying hoppers.