Every now and then, amidst the never-ending lists of tasks and chores, you hear something that reminds you why you do it. Often finding herself surrounded by kindergarteners, Magdalene Gerst frequently hears comments like, “Oh, this is the dark brown chocolate milk. This is the really good stuff!”
It’s a cute quote, and it was fun to hear. It may have even been one of those “why we do it” moments, but it’s also part of a story that proves something has to change.
Gerst is a seventh-generation farmer from Richmond Farms Dairy, a 200-cow dairy in North Collins, New York. As a past dairy princess and mom of three, she has a knack for connecting with young kids about what she does and where their milk comes from.
During her visits to schools, Gerst has noticed an unfortunate trend. “Kids won’t even touch the one percent,” she says. “They can only get non-fat for lunch, and if a five-year-old can notice, it really says something.” At home, many kids are drinking two percent or whole milk. And when the milk at school tastes different, the kids don’t drink it, and they miss out on the nutrients dairy provides.
Seeing this part of the story play out time and again has given Gerst the motivation and message she needs to speak with the legislators who can help make a change. “We had our congressman out to the farm when he first got elected,” she recalls. “We talked to him about things that are important to us and just let him see what’s going on.”
More recently, Gerst traveled with the National Young Cooperators to Washington, DC. “We talked to our representatives about the key things, one being ‘Whole Milk for Healthy Kids,’” Gerst says. “That was an easy thing to talk about from being in the schools.”
From those experiences, Gerst has learned what works – and what doesn’t. “In the past, we’ve written letters,” she says. “I’m sure they get them but there’s no follow-through. But when we physically made an appointment and we’re sitting in their office, follow that up with a thank-you card and they’re gonna remember that connection.”
Since hosting the congressman on the farm, communication has opened up both ways. “You’ve got to set up that first connection. I like to keep the door open so they’re welcome to visit anytime,” Gerst says. “I’ll show them around and answer any of their questions.”
Gerst wears many hats on the farm, and she pulls from all of her experiences to make sure she has a good story to share with anyone she meets. On any given day, she could be managing embryo transfers, payroll, or working with the vet – and all with a toddler in tow.
For both legislators and kindergarteners, she says those real-life stories are key: “Letting them know what the day-to-day looks like, and letting them feel included,” she says. “Especially for the kids, they want to see pictures, or they want something physical they can touch. So I take a calf into the school. I take feed and let them make a trail mix – as we call it – but then teach them what that is.”
Several months after her visits to her kids’ schools, Gerst is still hearing those reaffirming comments like, “Did you bring chocolate milk today?” or “Are you gonna bring a calf again?”
Gerst feels strongly about bridging those gaps right from the beginning, instead of trying to correct misinformation. She loves seeing their faces light up and knowing she’s showing them something they will remember and share at home. “I love kids, so that makes it even more fun. We have a great story to tell, and if we don’t tell it, someone else is going to make up their own story to tell on us.”
