By Catherine Merlo
A California man has won $1,000 and 100 gallons of milk in Toma Leche’s (Got Milk) Laugh Your Way to Stardom contest.
Steve Josefson from Sherman Oaks also earned a spot in the most recent Toma Leche TV commercial, which launched today.
The California Milk Processor Board (CMPB) - creator of Got Milk? - held the Laugh Your Way to Stardom contest this past summer. Californians were encouraged to submit a video of their best laugh. The CMPB recruited Latino entertainer and comedian Richard Villa to perform at comedy clubs across the state while encouraging patrons to enter the contest during his shows.
The new 30-second commercial will run on Spanish-language TV. It’s part of a campaign to encourage California Latinos to drink milk for healthy teeth.
To watch the new Toma Leche ad featuring Josefson, visit www.gotmilk.com.
