5 Farmers Talk Transitions, Branding, Diversification and Strategic Growth

Need a good conversation to fill some tractor or road time this summer? Subscribe to “The Farm CPA Podcast” with Paul Neiffer.

Farm CPA Podcast
Farm CPA Podcast
(Top Producer)

Need a good conversation to fill some tractor or road time this summer? Subscribe to “The Farm CPA Podcast” with Paul Neiffer. Each episode he interviews Top Producers or thought leaders in the industry.

Below you can listen to five of his farmer guests. They cover key topics such as decision making, transition planning, farm branding, diversification, leadership training and more.

Subscribe to the podcast via Apple Podcast or other podcast platforms.

Dave Nelson from Iowa

Nelson on the value a brand has brought his farm operation: “Our logo and brand are assets. Someday I want to change this logo a little bit. It’s still going to be Nelson Family Farms, even when my dad transitions all the way out. But I wanted to kind of be a logo that maybe changes with each generation.”


Roric Paulman from Nebraska

Paulman on making the strategic decision to shrink versus grow his operation: “We had 20,000 acres in the late 1990s, early 2000s. Then we decided to start downsizing. None of our four kids were interested at the time in farming.”

Dick Wittman and Cori Wittman Stitt from Idaho

Wittman on developing standard operating procedures and professionalizing his family farm: “We’ve always had strict adherence to professional management practices. When I cam back to the farm, we had no written documentation, policies, etc. As our generation came in, we knew the need for structure was absolutely essential.”

Ken McCauley from White Cloud, Kan.

McCauley on transitioning his row crop operation to his son: “You need to do something, even if it’s wrong. Once you get it on paper, it’s a good move. But realize you’ll need to make changes.”

Subscribe to the podcast via Apple Podcast or other podcast platforms.

Listen to additional episodes of the Farm CPA Podcast:

Episode 8: Steve Bruere, Peoples Company

Episode 3: Jim Wiesemeyer, Pro Farmer

Episode 2: Breaking Down the American Families Plan

Episode 1: Sara Schafer, Top Producer

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