Two years after he started bronc riding in the rodeo, Zach Arend hadn’t made to the 8 second mark—he’d only left the arena with broken bones and covered in dust.
But with focus and fortitude, he went on to become a two-time state champion in Nebraska, and today he shares how those experiences empower business leaders.
He’ll share lessons from the rodeo arena at the Top Producer Summit in Kansas City, Feb. 17 to 19.
In his speaking, he gives three steps for entrepreneurs and business owners:
- Get your eyes on the bronc
- Raise high and lift.
- Put people in the arena.
“For two years, I hit the ground, broke bones, and got back up and dusted myself off,” he says. “What’s important for a bigger and brighter future is that you learn how to show up differently. It’s about our relationship with struggle.”
He wants to equip everyone to get the most out of every opportunity and create the outcomes you want in life.
“These are uncertain times, but when do we not live in uncertainty. There has never been a year that isn’t a wild ride in life,” he says. “Rather than come from a place of fear, come from a place of possibility and opportunity.”
Join Arend for more actionable insights at the 2025 Top Producer Summit. Registration is still open.
“You have the opportunity to saddle your own horse and take on life’s challenges,” he says.
