HUMAN INTEREST

The Lay’s Super Bowl commercial was inspired by a real potato farmer and his family. Jeremie Pavelski says he was touched by the commercial and proud of how it showcased the work of farmers across the U.S.
After thoughtful analysis and some soul-searching, JayJay Goodvin announced the winner of his tenderloin quest.
Joe Morgan, CEO of Poky Feeders based in Scott City, Kan., was inducted into the 2025 Cattle Feeders Hall of Fame during the Cattle Convention in San Antonio, Texas, this year.
Steve Hamm was a mobile technician for 30 years. And this past week, the same farmers who Hamm served for all those years, found a way to show just how grateful they were with a touching goodbye.
There are no entrances on the Canadian side of the Haskell Library building, but U.S. citizens enter through a door in Vermont. And once inside can wind up in a different country while inside the walls.
2025 IDFA Innovative Dairy Farmer of the Year award winner bridges tradition and innovation.
One thing my dad taught me at an early age was that if I didn’t keep myself busy, he would. When you live on a farm, there is always something to do. Here’s a look at that lesson in life through my lens now.
While the use of bells when Bevin Bells was founded in 1832 is much different today, the sixth-generation company continues to spread Christmas cheer year-round.
At just 11 years old, Reed Marcum had an idea for a project: Collect toys and give them to children in his community. Eight years later, the toy drive has given away more than 64,000 toys at an annual event people wait in line for hours to attend.
Brian Forrest of Maple Ridge Dairy near Stratford, Wisconsin, embodies a spirit of selflessness and resilience, as he has been an organ donor, not just once, but twice.
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